facebook month-to-month – april 2014

Facebook Month-To-Month Demographics Change

April 2014

The beginning of spring haven’t brought any singnificant changes

in Facebook demographics trends.

Facebook Month-To-Month – April 2014

We still can observe small loses of users in the youngest age group (below 18) in

USA, Canada, Australia, China and Mexico.


However, these losses are recompensated by the growths of users in older age groups

in almost every analyzed country.


From the 19 analyzed countries, the most dynamic was China, where we noted

16,67% more new users from 19 to 24 and over 13% of new users from 25 to 34.


Featured countries


User growth by country


0

20 000 000

40 000 000

60 000 000

80 000 000

100 000 000

120 000 000

140 000 000

160 000 000

180 000 000

200 000 000

+0,28%

+0,45%

User growth by country: March to April 2014

Source: Facebook.com

+1.04%

+0,11% +1,51%

+0,15% +1,22%

+10,5%

+0,72%

+0,49%

+0,37%

0,00%

0,00% -1%

-0,42% 0,00%

+1,23%

+2,62%

+2,37%

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

User growth by country: 13-18 years old


-2,70%

0,00% 0,00%

0,00% +3,57%

+1,79% -1,45% -1,45%

-1,67%

0,00% 0,00%

0,00% 0,00%

0,00%

0,00%

-5,41% +2,86% 0,00%

+1,06%

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

30 000 000

35 000 000

40 000 000

45 000 000



0,00%

0,00% 0,00%

0,00% 0,00%

0,00%

0,00%

+3,45%

+16,67%

+1,33%

0,00%

0,00% 0,00%

0,00% -3,45%

0,00%

+2,86%

-1,20% +7,14%

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

30 000 000

35 000 000

40 000 000

45 000 000

50 000 000



0,00%

0,00%

0,00% 0,00% 0,00% 0,00%

0,00%

0,00% 0,00%

+2,63%

0,00%

-1,75%

0,00%

0,00%

+2,63%

+1,28%

+13,33%

+1,43%

+2,50%

0,00%

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

30 000 000

35 000 000



0,00%

0,00%

0,00%

0,00% 0,00% 0,00%

+5,88%

+3,03%

+1,23% +2,22%

+2,94%

+1,52%

+2,86% -3,45% 0,00%

0,00% 0,00%

0,00%

-1,23%

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

30 000 000



0,00%

0,00% 0,00%

0,00%

+3,13%

+7,14%

+2,94%

+3,39% 0,00% 0,00%

0,00%

0,00% 0,00%

0,00% 0,00%

0,00% +1,18%

+7,14% +3,17%

0

2 000 000

4 000 000

6 000 000

8 000 000

10 000 000

12 000 000

14 000 000

16 000 000

18 000 000

20 000 000



0,00%

+1,16%

+2,17%

+1,08% +1,64% +3,03%

+10,00%

+2,00% +4,55%

+2,44% 0,00% 0,00%

0,00%

0,00%

0,00% 0,00%

0,00% +1,23%

+5,00%

0

2 000 000

4 000 000

6 000 000

8 000 000

10 000 000

12 000 000

14 000 000

User growth by country: +65 years old


+1,69%

+1,64% +2,27%

+2,27% +1,64% +3,33%

+3,85%

+3,33%

+3,13%

+2,44% 0,00% 0,00% 0,00%

+3,13% +4,76% +2,33%

0,00% 0,00% 0,00% 0,00%

+3,45%

Age breakdown by country

Facebook Month-To-Month: April 2014

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

30 000 000

35 000 000

40 000 000

45 000 000

50 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country - USA


0,00%

0,00%

0,00%

-2,70% +1,69%

0,00%

+1,16%

46,07%

53,93%

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country - Canada


0,00%

0,00%

0,00%

-1,45% +1,64%

0,00%

+5,88%

46,81%

53,19%

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

9 000 000

10 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – United Kingdom


0,00%

0,00%

0,00%

0,00%

+2,27%

0,00%

0,00%

48,59%

51,41%

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

9 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Germany


0,00%

0,00%

+2,63%

-3,45%

0,00%

0,00%

0,00%

51,82%

48,18%

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

9 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – France


0,00%

+3,45%

+2,63%

0,00%

0,00%

+1,08%

+1,64%

48,97%

51,03%

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Spain


0,00%

0,00%

0,00%

0,00% +1,64%

+3,33%

+7,14% 49,49%

50,51%

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Italy


0,00%

0,00%

0,00%

+1,23%

+2,27%

0,00%

0,00% 53,08%

46,92%

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

4 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Poland


0,00% 0,00%

+1,22%

0,00%

0,00%

+3,13% +5,00%

47,54%

52,46%

0

2 000 000

4 000 000

6 000 000

8 000 000

10 000 000

12 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Turkey


0,00%

0,00%

+3,03% 0,00%

-1,75% 0,00%

-3,45%

63,83%

36,17%

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

30 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Brazil


0,00%

+3,03%

0,00%

0,00%

0,00%

+2,94%

+3,33%

46,67%

53,33%

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

4 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Australia


0,00%

0,00%

0,00%

+1,18%

0,00%

-1,41%

0,00%

46,88%

53,12%

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Indonesia


0,00%

0,00%

0,00%

+1,28%

0,00%

0,00%

+3,39%

57,58%

42,42%

0

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – China


+13,13%

+2,22%

+10,00% +2,44%

-5,41%

+16,67%

0,00%

62,50%

37,50%

0

2 000 000

4 000 000

6 000 000

8 000 000

10 000 000

12 000 000

14 000 000

16 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Mexico


+1,33%

+1,43%

+2,00%

-1,67%

+2,94%

+7,14%

+3,13%

50,00%

50,00%

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

9 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Thailand


+3,17%

+4,55% +4,76%

+2,50%

+2,86%

+3,57%

0,00%

48,87%

51,13%

0

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Japan


0,00%

0,00%

+2,44%

0,00%

+2,86%

0,00%

0,00%

51,40%

48,60%

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – Russia


0,00%

0,00%

-1,20%

0,00%

-1,23%

0,00%

+2,33%

48,84%

51,16%

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

4 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – South Africa


0,00%

0,00%

+1,79%

0,00%

+7,14%

+1,52%

0,00%

49,02%

50,98%

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

30 000 000

35 000 000

40 000 000

45 000 000

13-18 19-24 25-34 35-44 45-54 55-64 65+

Age breakdown by country – India


0,00%

0,00%

+2,86%

+2,17%

+1,06%

0,00%

+3,45%

75,51%

24,49%

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facebook month-to-month – april 2014

Marketing

country facebook month

country usa source

country canada source

country germany source

country france source

country spain source

country italy source

country poland source