facebook marketing campaign- mark 9058
TRANSCRIPT
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Facebook Marketing Campaign- MARK 9058
By Yvonne Siegel
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My Facebook Page
Yvonne Siegel Marketing and Communications Specialist
https://www.facebook.com/YvonneSiegelMarCom
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Why I made this page
To establish a presence on Facebook An extension of my personal brand More interactive than my website Not as private as my personal Facebook
profile Not as business-like as LinkedIn A place to share information Another way to connect Helps answer the question, “tell me about
yourself”
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Features of my page
My profile and timeline cover.
•Not meant to look like a website•Inspiring quotes will change
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Custom Apps
I have added some custom apps
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Event Page
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Page Likes
•Liking other Facebook pages allows me to engage with other brands•Also shows my interests and causes I care about
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Examples of Content
I share a lot of content concerning social media, marketing, communications, often with an emphasis on the non-profit industry
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More Content
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Content that reveals more about me
Here I shared a link about an organization I work with and an upcoming event
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Or about my interests
I’m a huge fan of David
Letterman!
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Two variations of a post
Here is a post concerning the upcoming Toastmasters Open House
•Casual tone
•Appeals to nervous speakers
•Come learn how to overcome those fears
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Two variations of a post
Here is another post I created concerning the same event
•This post is targeted towards business people
•Are you lacking the skills to get ahead in your career?
•Come and learn how to develop those skills
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Current Status
As this is a new page, there has been very few likes and engagement
The next phase will be trying to grow page awareness
I plan to link this page to some of my other social media and online properties
I look forward to applying the techniques learned in this course for Facebook pages I may have the opportunity to manage
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Conclusion
I hope everyone will
my page!