facebook marketing
DESCRIPTION
Facebook MArketing Session auf dem Barcamp Stuttgart 2TRANSCRIPT
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Facebook Marketing
Jens Wiesejens-wiese.net - facebookmarketing.de
Barcamp Stuttgart 09
![Page 2: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/2.jpg)
...
• Pages
• Settings
• Standard Apps/Features
• Insights
• Ads
• Apps
• Beispiele
• Facebook Lite
• @-Mentions
![Page 3: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/3.jpg)
... so schauts aus.
![Page 4: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/4.jpg)
Settings ...
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Standard Apps
• Notes
• Discussion Board
• Sharing Media (Photo, Video, Links)
• Static FBML
• Flashplayer
• Events
![Page 6: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/6.jpg)
Standard Apps
• Updates
• Targeted Updates
• Favorite Pages
![Page 7: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/7.jpg)
Insights Überarbeitet Anfang Mai...
![Page 8: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/8.jpg)
Insights
• Interaction (Comments, Wall Posts, Likes...)
• Interactions Per Post
• Post Quality
• Posts, Page Views, Media Consumptions
• Country, City, Language, Age, Gender
• ...
![Page 9: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/9.jpg)
More Apps
• RSS Connect (RSS in einer Box, oder im Tab) ähnlich Blog RSS Feed Reader
• Simplaris BlogCast (postet automatisches update in den Activity Feed bei neuem Blogpost)
• My LinkedIn Profile (Badge des Linked in Profils)
• SlideShare
• Twitter (Pusht Twitter-Status in den Activity Feed)
• weiter Apps je nach Ausrichtung des Profils
![Page 10: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/10.jpg)
Other Optimization
• Profilbild an Facebook vorgaben anpassen (Weight=200px, Height= ..., 13 Pixel Abstand)
• Unterschiedlicher Content für Fans & Non-Fans (mit der FBML Box und <fb:visible-to-connection>)
• Vanity Url ( bsp. yourdomain.de/facebook)
• Diskussion in Wallposts verwandeln
• Leere Diskussionsforen abschalten
• Posts planen (Montag bis Mittwoch höchste CTR)
![Page 11: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/11.jpg)
Ads
• Demo
![Page 12: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/12.jpg)
Red Cross http://www.facebook.com/redcross
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Threadless http://www.facebook.com/threadless
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Victoria‘s Secret Pink
![Page 15: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/15.jpg)
Top 10 (Firmen-) Profile
• Starbucks (3,8 Mio)
• Coca-Cola (3,6 Mio)
• Pringles (2,7 Mio)
• Ferrero Rocher (2,4 Mio)
• Victoria‘s Secret (2 Mio)
• iTunes (1,9 Mio)
• Nike Shoes (1,6 Mio)
• Converse (1,5 Mio)
• Apple Students (1,4 Mio)
• ZARA (1,3 Mio)
![Page 16: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/16.jpg)
Facebook Lite
• Seit Donnerstag öffentlich
• Sprache auf English (US) umstellen
• lite.facebook.com
• Für Pagebetreiber negativ, da außer dem Stream keine Informationen mehr vorhanden sind.
![Page 17: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/17.jpg)
@-Mentions
• „In Kürze“ geplant
• Kopie der @-Replies
• Positiv für Seitenbetreiber
• „Twitterisierung“ von Facebook
![Page 18: Facebook Marketing](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545145e6af7959b32f8b626d/html5/thumbnails/18.jpg)
Fan werden: