facebook & libraries 2008

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Facebook and Facebook and libraries libraries Julia Gross and Lutie Sheridan Julia Gross and Lutie Sheridan ECU Library ECU Library

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A presentation on Facebook and Libraries for the Unconference in Perth, Western Australia, 22 August 2008. The theme of the Unconference was Library 2.0 and beyond: getting our hands dirty

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Page 1: Facebook & Libraries 2008

Facebook and Facebook and librarieslibraries

Julia Gross and Lutie Julia Gross and Lutie

SheridanSheridanECU LibraryECU Library

Page 2: Facebook & Libraries 2008

Net GenNet Gen

Source: BdwayDiva1's photostream http://www.flickr.com/photos/bdwaydiva1/

Page 3: Facebook & Libraries 2008

Pulling users into our spacePulling users into our space

Source: carinemily's's photostream. Licensed under Creative Commons

Page 4: Facebook & Libraries 2008

Why do libraries need to be Why do libraries need to be there? there?

• Size and importance of the networks• Push services out to our users• Reach users who don’t visit the

library• We need to think “outside the box”• Need to market the library

Page 5: Facebook & Libraries 2008

““libraries core skill is not delivering libraries core skill is not delivering information ... libraries are about information ... libraries are about learning and building communities” learning and building communities” Stephen Abrams of Sirsidynix

Page 6: Facebook & Libraries 2008

So What is Facebook?So What is Facebook?

• Facebook is a social network– like MySpace– targeting college students initially

• Friends upload photos, share links and videos, play games

• Free• Mobile

Page 7: Facebook & Libraries 2008

it’s pervasiveit’s pervasive

Page 8: Facebook & Libraries 2008

The Facebook storyThe Facebook story

• 2004 begun by Harvard student Mark Zuckerberg

• 2006 extended to anyone with email • 2007 developers invited in • Facebook applications took off !!

Page 9: Facebook & Libraries 2008

The Face of Facebook The Face of Facebook Founder Founder

Mark ZuckerbergMark Zuckerberg

Source: kk+'s photostream. Licensed under Creative Commons

Page 10: Facebook & Libraries 2008

Who is using Facebook?Who is using Facebook?

• 90 million active users worldwide

• Average age 24+• ECU Facebook

network has 3000+ users

Page 11: Facebook & Libraries 2008

Fun stuffFun stuff

Page 12: Facebook & Libraries 2008

Facebook “friends” Facebook “friends”

Source: ABC http://www.abc.net.au/abccontentsales/programsalesworldwide/download/thelibrarians

Page 13: Facebook & Libraries 2008

What are libraries doing What are libraries doing there?there?

• Professional interest groups–Libraries Using Facebook Pages–Librarians and Facebook

• Outreach to users–Facebook pages–Library Applications–Catalogue & Database searches

Page 14: Facebook & Libraries 2008

What are libraries doing What are libraries doing there?there?

• Australian Library Facebook pages• Yarra Plenty Public Library• National Library of Australia• Deakin University• University of Adelaide• Edith Cowan University

Page 15: Facebook & Libraries 2008

Library events, chat, photos, Library events, chat, photos, videosvideos

Page 16: Facebook & Libraries 2008

Facebook Library Facebook Library ApplicationsApplications

Catalogue & Database searches

Page 17: Facebook & Libraries 2008

Web 2.0 integrationWeb 2.0 integration

• Facebook integrates with other Web 2.0 applications–Flickr and Del.icio.us

• Can be put onto blogs, and websites,

• Extends and connects all Library 2.0

Page 18: Facebook & Libraries 2008

How to measure success? How to measure success? • Facebook Stats• Number of “fans”• Wall postings• Return on Investment ROI vs

Innovation

Page 19: Facebook & Libraries 2008

Lutie will now do a DEMOLutie will now do a DEMO

Edith Cowan University Library page

http://www.facebook.com/pages/Perth-Australia/Edith-Cowan-University-Library/9885748046

Page 20: Facebook & Libraries 2008

And finally… was it worth And finally… was it worth it?it?

Page 21: Facebook & Libraries 2008

References

Abrams, Stephenhttp://www.sirsidynix.com/Resources/Pdfs/Company/Abram/State_Libraty_of_Victoria.pdf

Chu, Melanie & Meulemans, Yvonne NalaniThe Problems and Potential of MySpace and Facebook Usage in Academic Libraries Internet Reference Services Quarterly, Vol. 13(1), 69-85, 2008

Farkas, Meredithhttp://meredith.wolfwater.com/wordpress/index.php/2006/05/10/libraries-in-social-networking-software/