facebook, lgbt and the numbers behind it all

Facebook, LGBT and the numbers behind it all

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Facebook celebrating marriage equality

• On June 26th, 2015 the American Supreme Court decreed that same sex marriage is a constitutional right

• It was a quantum leap for LGBT rights worldwide and people from every corner of the earth celebrated this iconic moment


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Facebook on LGBT

• Facebook, always known for having their finger on the pulse, enabled users to modify their profile pictures, in a manner that left the resulting edited photo carry a rainbow tinged varnish, the insignia for the LGBT rights movement

• In a stunning display of solidarity, over millions changed their profile photo in the first few hours after the feature was enabled and the internet was painted in the colors of the rainbow


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Was this a Facebook experiment?

• It all started when an MIT professor changed his profile picture and jokingly said "This is probably a Facebook experiment!”

• Facebook's data scientists have attracted public scrutiny for conducting experiments on its users: tracking their moods and voting behaviour

• Though, much less attention has been given to their ongoing work to better understand collective action and social change online


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What happened on FB?

• Many people, changing their profile pictures was a true act of courage

• It was all about coming out in our social context and stating that this was the stand you were taking

• Collectivism often has its pitfalls, and this often results in the much maligned slacktivism


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Results of the research • Facebook’s researchers classified profile images from

over 3 million users in March 2013, along with 106 million users who were exposed to those changed profiles

• FB predicted the likelihood of someone changing their profile to an equality image, depending on how many friends they had seen make the change

• FB found that while someone’s likelihood to participate varied based on several factors—a person’s political affiliations, religion, and age, for example—the likelihood to change one’s profile image was greater with more exposures to changes by friends


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facebook, lgbt and the numbers behind it all

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