Facebook is the New Resume

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Post on 01-Nov-2014

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<ul><li> 1. Is Facebook the New Resume? Amber Hutchins, Ph.D. Department of Communication </li> <li> 2. Are you on Facebook?* *Trick question: Of course you are! </li> <li> 3. Hi, Im a Social Media Nerd </li> <li> 4. Web 2.0 Highly accessible publishing technology User-Generated Content Sharable </li> <li> 5. PR 2.0: PRevolution Strategic Communication Tool Two-Way Communication Job Descriptions: Tweeting and blogging Must know Facebook </li> <li> 6. PR 2.0: Great Expectations Digital Natives I thought social media was just for my social life! Millennials expected to be experts Reverse Mentoring </li> <li> 7. Social Media as a Hiring Tool Recruiters: 63% Check Social Media 78% Check Search Engines Employers: 8% Have Fired an Employee for Abusing Social Media </li> <li> 8. Social Media as a Hiring Tool Lying About Qualifications Poor Communication Skills Inappropriate Photos Negative Comments About an Employer *Sex, Race, Age? Interns: Lets be Facebook Friends </li> <li> 9. Tweeting Yourself OUT of a Job </li> <li> 10. Social Media at Work Boss, Colleagues: Facebook Friends? </li> <li> 11. Students Online: Are they ready? Professionalism Mistakes: Archived forever? Illusions of anonymity, privacy </li> <li> 12. Online Reputation Summary A blog post written as a teen about how parents are fd up and speeding 92+ mph on Barrett Pkwy. Twitter profile: Dont take anyones sh*t Appearing in photos shirtless with whiskey bottles Racial slurs, drug paraphernalia </li> <li> 13. Online Reputation Summary Low privacy settings No digital presence Common or similar names Names, addresses for student, parent, ex-boyfriend Aliases and postings on blogs, forums </li> <li> 14. Digital Identities: Fragmented Personal Professional Private </li> <li> 15. Digital Audiences Algorithms Future populations Multiple audiences The Digital Interview? </li> <li> 16. Reputation: Sum of Our Online Activity Context: Not just what we say, but where we say it! Co-Construction of Identity People, Algorithms Reduced to Avatars </li> <li> 17. Most Popular Advice Never* post anything, anywhere that you wouldnt your grandmother/boss/future spouse/children to see. *Never EVER. </li> <li> 18. Managing Online Reputation More adults are limiting personal info online Changing privacy settings Deleting unwanted comments Removing their name from photos -Pew Internet </li> <li> 19. Managing Online Brand How can we control content? Owned Content: First page of Google results Personal/Professional: Separate profiles Services Domain Name Google Alerts Create good content </li> <li> 20. Be Proactive and CREATE! Create content! Show expertise! Develop your professional personality! Connect and share! YOU are your most important client! </li> <li> 21. Online Portfolio: Get Blogging! </li> <li> 22. Social Media for the Job Search Advice from Social Media Commando HR Folks Recruiters Students Professional Associations Professionals (often RT students) Local Pros Influencers Hashtag conversations Start your own! </li> <li> 23. Thanks! ahutch13@kennesaw.edu @amberhutchins </li> </ul>