April 7, 2023 1© Scenario Consulting Private Limited

New Facebook Insights

Reach

•It is total number of fans multiplied by friends of fans

Potential Reach

•The number of unique people who have seen the post. It includes fans, friends of fans and people who saw any ads, sponsored stories pointing towards page.

Total Reach

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Metrics at top of Insights tab

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“People Talking About This”

Indicates how many people are actually talking about your business to their trends

Includes everyone who: Liked the page Liked, commented on, or shared a page post Answered a question asked from the page Responded to your event Mentioned the Page Tagged photo from the Page Checked in or recommended your Place

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Plan content basis response

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Reach

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Engaged Users

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Engaged Users – ‘Talking About This’

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Know your fans better

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There is also a view available for reach by demographics

New Likes

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Sources of Likes & Tab views

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Thank You