Facebook Insights - Page & Post Analysis

Download Facebook Insights - Page & Post Analysis

Post on 15-Jun-2015

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An In-Depth Insights Analysis of the Facebook Page & Posts. Targeting towards individuals wanting to understand the basics of Social Media Marketing, Facebook Insights / Metrics / Measurements, Facebook Page Engagement Levels, Facebook Page Growth, Facebook Post Performance, How to use the Facebook Metrics & Analytics and Evaluate the performance of their Facebook Pages over a period of time

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  • 1. FACEBOOK INSIGHTSPAGE ANALYSIS & POST ANALYSIS

2. OUTLINE Overall Brand Page Performance Dashboard Page Insights Post Analysis Key Notes 3. OVERALL BRAND PAGE PERFORMANCEDASHBOARD 4. OVERALL BRAND PAGE PERFORMANCE DASHBOARD Create a new excel sheet Select the time frame for which you want to evaluate the performance Example: 20th August12 to 26th August12 Formulate the excel sheet DASHBOARD in the below mentioned format: 5. PAGE INSIGHTS 6. PAGE INSIGHTS LIFETIME FANS | NEW LIKES | UNLIKES Select your PAGE by clicking on the page in the PAGES section, which is present on the left side of your NEWS FEED; as indicated below: 7. PAGE INSIGHTS LIFETIME FANS | NEW LIKES | UNLIKES Click on SEE ALL on the INSIGHTS section as shown below: 8. PAGE INSIGHTS LIFETIME FANS | NEW LIKES | UNLIKES On clicking on SEE ALL, the below mentioned screen will appear; now click on EXPORT DATA 9. PAGE INSIGHTS LIFETIME FANS | NEW LIKES | UNLIKES On clicking on EXPORT ALL, the below mentioned screen will appear Now click on the PAGE LEVEL DATA, which would provide you with PAGE INSIGHTS 10. PAGE INSIGHTS LIFETIME FANS | NEW LIKES | UNLIKES Select the START TIME & END TIME; Select the FILE FORMAT as EXCEL 11. PAGE INSIGHTS LIFETIME FANS | NEW LIKES | UNLIKES All dates & times are in Pacific Time, therefore, it is always recommended to select dates TWO DAYS PRIOR to the actual Start Time & TWO DAYS POST the actual End Time In this case, we need to look at the Page Insights for the period 20 th August12 till 26th August12; in order to account for the Pacific Time to Indian Standard Time Adjustment, we would select 18th August12 as the Star Time & 28th August12 as the End Time Select DOWNLOAD 12. PAGE INSIGHTS LIFETIME FANS | NEW LIKES | UNLIKES Once the download is completed the below mentioned window appears Select YES when a window as shown below opens: 13. PAGE INSIGHTS LIFETIME FANS | NEW LIKES | UNLIKES On opening the FACEBOOK INSIGHTS DATA EXPORT, Select ENABLE EDITING in order to analyze the data as shown below: 14. PAGE INSIGHTS LIFETIME FANS | NEW LIKES | UNLIKES In the FACEBOOK INSIGHTS DATA EXPORT the data required for the Current Analysis will be obtained in the worksheet titled KEY METRICS, as indicated below Sort the dates in COLUMN A and DELETE additional dates that were selected in order to account for the Pacific Time & Indian Standard Time adjustment, we are now left with dates from 20th August12 to 26th August12: 15. PAGE INSIGHTS LIFETIME FANS | NEW LIKES | UNLIKES Select LIFETIME TOTAL LIKES | DAILY LIKES | DAILY UNLIKES, which are present under column H, I & J as shown below COPY - (Ctrl + C) the Lifetime Fans | Daily Likes | Daily Unlikes from 20th August12 to 26th August12 PASTE VALUES - (Alt + E + S + V) the copied onto the EXCEL SHEET DASHBOARD as shown below:Ctrl + CAlt + E + S + V 16. POST INSIGHTS 17. POST INSIGHTS LIKES | COMMENTS | SHARES Now click on the POST LEVEL DATA in the below mentioned window, which would provide you with POST INSIGHTS All dates & times are in Pacific Time, therefore, it is always recommended to select dates TWO DAYS PRIOR to the actual Start Time & TWO DAYS POST the actual End Time In this case, we need to look at the Post Insights for the period 20th August12 till 26th August12; in order to account for the Pacific Time in to Indian Standard Time Adjustment, we would select 18th August12 as the Star Time & 28th August12 as the End Time Select DOWNLOAD 18. POST INSIGHTS LIKES | COMMENTS | SHARES Once the download is completed the below mentioned window appears Select YES when a window as shown below opens: 19. POST INSIGHTS LIKES | COMMENTS | SHARES On opening the FACEBOOK INSIGHTS DATA EXPORT, Select ENABLE EDITING in order to analyze the data as shown below: 20. POST INSIGHTS LIKES | COMMENTS | SHARES In the FACEBOOK INSIGHTS POST DATA EXPORT the data required for the Current Analysis data will be obtained in the 2nd worksheet titled LIFETIME TALKING ABOUT THIS ADD a COLUMN next to COLUMN G, enter a time duration 12 Hours & 30 Minutes (12:30:00) in the cell H2 in order to Adjust Pacific Time to the Indian Standard Time, time difference is between them is approximately 12 Hours and 30 Minutes, as shown below: 21. POST INSIGHTS LIKES | COMMENTS | SHARES ADD the DATES mentioned under the Column G POSTED to 12:30:00, using the formula as mentioned below $ sign is pre-fixed to H & 1 in order to freeze the cell H1 so that we can COPY & PASTE the formula present in cell H2 onto the other cells present under the Column H 22. POST INSIGHTS LIKES | COMMENTS | SHARES COPY & PASTE the cell H2 on to the remaining cells of Column H 23. POST INSIGHTS LIKES | COMMENTS | SHARES REMOVE THE FORMULA from the cells of COLUMN H by COPYING all the elements of Column H & PASTING VALUES onto their exact same old cell locations Example, for removing formulae from cell H2, you COPY (Ctrl + C) the cell H2 & PASTE VALUES (Alt + E + S + V) onto the cell H2 Before Removing the Formulae from cell H2, the Formula Dialog Box will contain the formula (Fig. BEFORE); once the formulae is removed by Pasting the values, the Formula Dialog Box will contain only the Date & Time (Fig. AFTER) as shown below BEFOREAlt + E + S + VAFTER 24. POST INSIGHTS LIKES | COMMENTS | SHARES RE-TITLE COLUMN H as POSTED, as the time difference is now adjusted And then DELETE COLUMN G as it is no longer required Add FILTER to the columns of the excel; through Data Filter or (Ctrl + Shift + L) 25. POST INSIGHTS LIKES | COMMENTS | SHARES Sort Column G as OLDEST TO NEWEST as shown below: 26. POST INSIGHTS LIKES | COMMENTS | SHARES DELETE additional dates that were selected in order to account for the Pacific Time & Indian Standard Time adjustment, we are now left with dates from 20th August12 to 26th August12: 27. POST INSIGHTS LIKES | COMMENTS | SHARES Please note that the Column - POSTED contains both DATE as well as TIME, we need to Separate DATE & TIME into two separate columns for this analysis In order to do so we insert a new Column Next to Column G 28. POST INSIGHTS LIKES | COMMENTS | SHARES Separating DATE & TIME in different Columns: 2. Select only SPACE & press NEXT SELECT all the elements of COLUMN G Select DATA TEXT TO COLUMNS 1. Press NEXT 3. Press FINISH 29. POST INSIGHTS LIKES | COMMENTS | SHARES After performed the instructions mentioned in the earlier slide, we obtain a COLUMN H as shown below: Now DELETE the new column added which now contains the TIME as we do not require Time for this analysis 30. POST INSIGHTS LIKES | COMMENTS | SHARES ADD yet another new column next to Column G again & title it COUNT; FILL ALL THE CELLS of the columns with 1, as we need to get a count of number of posts made on each day 31. POST INSIGHTS LIKES | COMMENTS | SHARES Now formulate a PIVOT TABLE for the entire worksheet, in order to get the day-on-day performance of the posts made on your Brand page Step 1: Select All (Ctrl + A) Step 2: Create Pivot (Alt + D + P) Excel List or Database PivotTable2. Press NEXT 1. Press NEXT3. Press FINISH 32. POST INSIGHTS LIKES | COMMENTS | SHARES PIVOT TABLE appears as shown below 33. POST INSIGHTS LIKES | COMMENTS | SHARES DRAG & DROP Posted into ROW LABELS as shown below 34. POST INSIGHTS LIKES | COMMENTS | SHARES DRAG & DROP Count, Like, Comment & Share into VALUES as shown below 35. POST INSIGHTS LIKES | COMMENTS | SHARES Change VALUE FIELD SETTINGS to SUM for all the elements in VALUES as shown belowSelect VALUE FIELD SETTINGS Select SUM 36. POST INSIGHTS LIKES | COMMENTS | SHARES Once the VALUE FIELD SETTINGS of all the elements in VALUES are changed to SUM, the below mentioned table is obtained: 37. POST INSIGHTS LIKES | COMMENTS | SHARES COPY SUM OF COUNT elements in PIVOT TABLE & PASTE VALUES (Alt + E + S + V) into the POSTS Column in EXCEL SHEET DASHBOARD, as shown below:Ctrl + C Alt + E + S + V 38. POST INSIGHTS LIKES | COMMENTS | SHARES COPY SUM OF LIKE elements in PIVOT TABLE & PASTE VALUES (Alt + E + S + V) into the LIKES Column in EXCEL SHEET DASHBOARD, as shown below:Ctrl + C Alt + E + S + V 39. POST INSIGHTS LIKES | COMMENTS | SHARES COPY SUM OF COMMENT elements in PIVOT TABLE & PASTE VALUES (Alt + E + S + V) into the COMMENTS Column in EXCEL SHEET DASHBOARD, as shown below:Ctrl + CAlt + E + S + V 40. POST INSIGHTS LIKES | COMMENTS | SHARES COPY SUM OF SHARE elements in PIVOT TABLE & PASTE VALUES (Alt + E + S + V) into the SHARES Column in EXCEL SHEET DASHBOARD, as shown below:Ctrl + CAlt + E + S + V 41. POST INSIGHTS LIKES | COMMENTS | SHARES APPLAUSE RATE = (LIKES / POSTS / FANS) * 1000000 : It is defined as the number of LIKES per POST per 1Million Fans APPLAUSE RATE FORMULAE is mentioned in the EXCEL SHEET DASHBOARD below, the same is applied to all the remaining cell of COLUMN J 42. POST INSIGHTS LIKES | COMMENTS | SHARES CONVERSATION RATE = (COMMENTS / POSTS / FANS) * 1000000 : It is defined as the number of COMMENTS per POST per 1Million Fans CONVERSATION RATE FORMULAE is mentioned in the EXCEL SHEET DASHBOARD below, the same is applied to all the remaining cell of COLUMN K 43. POST INSIGHTS LIKES | COMMENTS | SHARES AMPLIFICATION RATE = (SHARES / POSTS / FANS) * 1000000 : It is defined as the number of SHARES per POST per 1Million Fans AMPLIFICATION RATE FORMULAE is mentioned in the EXCEL SHEET DASHBOARD below, the same is applied to all the remaining cell of COLUMN L 44. POST INSIGHTS LIKES | COMMENTS | SHARES ADD the total number of POSTS, LIKES, COMMENTS & SHARES; the formulae for the same is as mentioned below, this would determine ABSOLUTE COUNT of the PAGE ACTIVITY; APPLY the formulae for the cells G11, H11 & I11 APPLAUSE RATE, CONVERSATION RATE & AMPLIFICATION RATE CANNOT BE ADDED 45. POST INSIGHTS LIKES | COMMENTS | SHARES Calculate the average number of LIKES, COMMENTS & SHARES; per 1 POST; the formulae for the same is as mentioned below, which determines AVG. PERFORMANCE OF EACH POST; Since, we are the determining average Likes, Comments, Shares; CELL F12 will contain 1 which indicates 1 POST $ is pre-fixed to F & 11 in order to freeze the cell: TOTAL NUMBER OF POSTS; apply the same formulae for the cells G12, H12 & I12 to get Avg. Likes / Post; Comments / Posts & Shares / Post 46. POST INSIGHTS LIKES | COMMENTS | SHARES Calculate the average APPLAUSE RATE, CONVERSATION RATE & AMPLIFICATION RATE; the formulae for the same is as mentioned below; APPLY the formulae for the cells J12, K12 & L12 47. KEY NOTES 48. KEY NOTES TOTAL FIGURES; is useful to understand the ABSOLUTE COUNT of the OVERALL PAGE ACTIVITY AVERAGE FIGURES is useful to understand the AVERAGE PERFORMANCE of EACH POST APPLAUSE RATE, CONVERSATION RATE & AMPLIFICATION RATE; is useful while one wants to analyze the growth of the brand pages performance over a period of time These THREE measurement units NORMALIZE the NUMBER OF POSTS made as well the NUMBER OF LIFETIME FANS over the period Therefore, it helps us to determine whether LIKES / POST / 1MILLION FANS or COMMENTS / POST / 1 MILLION FANS or SHARES / POST / 1 MILLION FANS has increased / decreased from one Time Frame to another 49. www.facebook.com/digitaltrivone www.twitter.com/digitaltrivone www.slideshare.net/trivonedigitalTHANK YOU Praneeth Marisa; Social Media Community Manager@The_Devante