facebook in south-east asia - march 2011 data snapshot
Post on 17-Oct-2014
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DESCRIPTION
BBH Asia-Pacific presents an overview of Facebook in South-East Asia in March 2011TRANSCRIPT
SOUTH‐EASTASIAINCLUDESCAMBODIA,INDONESIA,LAOS,MALAYSIA,PHILIPPINES,SINGAPORE,THAILAND,ANDVIETNAM.DATASOURCE:FACEBOOK,MARCH2011
SOURCE:FACEBOOK,MARCH2011
18%Facebookaveragesabout
totalpenetra5onacrossallSouth‐EastAsiancountries
BASEDONTOTALCOUNTRYPOPULATIONSIZE.SOURCE:SOCIALBAKERS.COM,MARCH2011
500,000newSouth‐EastAsianusers
joinedFacebookinFebruary2011
SOURCE:SOCIALBAKERS.COM,MARCH2011
SOUTH‐EASTASIANCOUNTRY
FACEBOOKPOPULATION
Indonesia 35,174,940
Philippines 22,651,600
Malaysia 10,138,760
Thailand 8,421,780
Singapore 2,295,420
Vietnam 1,559,640
Cambodia 247,220
Laos 45,280
SOURCE:SOCIALBAKERS.COM,MARCH2011
54%ofusersinAsia
menaccountfor
SOURCE:FACEBOOK,MARCH2011
18‐24:40%
25‐29:15%
13‐17:23%30‐34:
10%
35‐39:5%
40‐49:5%
50‐59:2% 60+:
<1%
ofFacebookusersinSouth‐EastAsiaare
78% under30
SOURCE:FACEBOOK,MARCH2011
50%ofFacebookuserscheckintothesite
everyday
SOURCE:FACEBOOK
3½hoursusersinSouth‐EastAsia
spendanaverageofmorethan
onthesiteinanygivenmonth
SOURCE:COMSCORE,JUNE2010
COUNTRYMONTHLYMINUTESPERUSER
MONTHLYVISITSPER
USER
Philippines 332 26
Indonesia 324 23
Malaysia 226 22
Singapore 221 22
SOURCE:COMSCORE,JUNE2010
SimonKemp
EngagementPlanner,BBHAsia‐Pacific
simon.kemp@bbh‐asiapac.com.sg
@eskimon