facebook in 2012
DESCRIPTION
Presented to you by Christian A. Penner - Mortgage Banker - 561-373-0987 [email protected] WebSite: www.YourMortgageSolutonsNow.com Facebook: https://www.facebook.com/YourMortgageBanker. FACEBOOK IN 2012. 850 million monthly active users 483 million daily active users - PowerPoint PPT PresentationTRANSCRIPT
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Presented to you by Christian A. Penner - Mortgage Banker - 561-373-0987 [email protected] WebSite:
www.YourMortgageSolutonsNow.comFacebook: https://www.facebook.com/YourMortgageBanker
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FACEBOOK IN 2012
850 million monthly active users483 million daily active users425 million monthly active users who’ve used Facebook mobile productsAvailable in more than 70 languagesAccounts for more than 95% of social networking time on the web
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Introduced to Pages on Feb. 29th
Grace period until March 31st All pages switch to the new Timeline layout on March 31st.
Many new changes such as no default landing page, bigger custom page width, large cover image plus many more
THE NEW TIMELINES LAYOUT
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What's New with Timelines?
Friend FeedPin PostsMilestonesStarred StoriesPrivate MessageAdmin PanelActivity Log
Cover ImageProfile PictureAbout SectionApp Display Highlight FeedTimeline NavigationActivity Feed
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1. Cover Image2. Profile Picture3. Timeline4. About Section5. Apps6. Highlights7. Composer8. Pinned Post9. Friend
Activity
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COVER IMAGE
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851 x 315 pixels (min. 399 pixels wide)Make it stand out; represent your brand well
NO – Price or purchase infoNO – Contact info such as website, ph. no., addressNO – Like or Share referencesNO – Calls to Action i.e Click Like, Sign up Now
COVER IMAGE RESTRICTIONS
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GREAT COVER IMAGE EXAMPLES
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180 x 180 pixels – gets resized to 32 x 32 pixelsFollows you around Facebook and the WebShould be your logo, brand, product or spokespersonIf your brand is you, use a headshotCan be creatively combined with your Cover Image
PROFILE PICTURE
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COMBINING PROFILE PICTURE & COVER IMAGE
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155 characters longGood to include URL (start with http:// to make it clickable)If URL is too long, use shortening service (bit.ly)Should describe your company and what you doEntire box is automatically linked to your Info page
ABOUT SECTION
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Only 4 displayed –users must click the drop down / more arrow1st one – photos, can’t be changed; others can – make good use of this prime real estate
Thumbnail is customizable – 111 x 74 pixels
Choose thumbnails that encourage the user to click
APP DISPLAY
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Allows users ability to choose how they interact with your pageHighlights – what FB deems most importantPosts by Page – only admins’ posts shownPosts by Others – everyone except admins’ posts. Allows users to see what others are saying about your brand
HIGHLIGHT FEED
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Allows users to easily navigate your page by dateSince users can now dig deeper into your page’shistory, make sure you prune your pageGo through each date in your page’s past and ask,“Does this represent my company the way I want it to?”
TIMELINE NAVIGATION
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Statistics box appears at the end of each monthShows what / who the page has liked, how many likes the page hasand how many people are “talkingabout this” i.e. engaging with your page
TIMELINE NAVIGATION CONT’D
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ACTIVITY FEED
Activity Feed is the new WallFacebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden.Admins can change / edit any post with the little pencil icon at the top right of all posts.Admins can also disable posting for specific fans in case someone starts spamming your page
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Pinning posts keeps it at the top of your activity feed for 7 daysUse it for important updates, contests, announcements etcAdd links and additional info in the descriptionPin posts by clicking pencil icon at the top right of the post
PIN POSTS
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Focuses on highlighting the users’ friends’ interaction with the page.Shows interaction from your fans’ friendsIncreases social proofFeature can be turned offin admin panel
FRIEND FEED
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Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that dateMilestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeedsUse for new store opening, new product launch, when you company was founded etc
MILESTONES
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Similar to Milestones but not as big of an eventAny post can be starred so that it stands outStretch to fill up entire page (both sides)Dates can be changed so they appear where you want them to in your page’s timeline
STARRED STORIES
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Fans and non-fans can send messages to pages
This feature can be turned on or off
Pages can only respond – not initiate a conversation
Pages can only send 2 messages back for every 1 received
Not to be used to sell – use it to build trust and relationships with your fans
PRIVATE MESSAGE
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Appears at the top of your pageCan be hidden from view Allows for quick access to stats such as notifications, likes, messages and InsightsAlso where you edit yourpage info and settings
ADMIN PANEL
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Allows admins to see page activity broken down by categoryProvides admins with easy access to all parts of their page
ACTIVITY LOG
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Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layoutAll apps will function as normalCustom page sizes have increased to 810 pixels wideEmbrace the changes or become obsolete!
WRAP UP