facebook has killed your designer - the age of superstructures and distributed media
TRANSCRIPT
facebook has killed your designer
the age of superstructures and distributed media @robboynes
super structures
building in the shadow of the superstructure
1.49 billion
304 million
meanwhile
are we just creating junkspace?
Should we as content creators and designers be trying to remove people from the networks they inhabit to impose on them our hierarchies of content and user flows?
Should we be disrupting a users consumption and impose new behaviours just to register a click, a visit or a metric?
“products that require a high degree of behaviour change are doomed to fail” Nir Eyal
existing within the superstructure
Content Delivery System
RSS
Mobile APPSocial Networks
Content Archive
Attributed Public Private / Partner
Summary Email Daily Email Weekly Email
Attributed
Public Email
Apple News (Free)
Apple NewsSubscription (TBA)
Mail ChimpIntegration
Sponsored/BrandedContent
Sponsored/BrandedContent
Sponsored/BrandedContent (TBA) Sponsored/Branded
Content
#Channels(Subscribe)
Sponsored/BrandedContent
cost of materials
deep linking
access to users
quick to load easy to share
it curates itself
“Everyone is part of a limitless branching tree of curation, and everyone is choosing a particular tangle of branches. The whole is an interlocking library of Best Of playlists” James Gleick, NYT
betteranalytics
voice
future
homogenisation
ok google hey siri
designed for ease of input designed for browsers designed for speed designed for machines
the death of individually created experiences
“a machine for living in” Le Corbusier
utopia
dieter
modernism
ten principles of good design
“an impenetrable confusion of forms, colours and noises”
“is my design good design?”
form and function replaces reaction and emotion
white space and order replaces mess and disorder
no mistakes no reactions no challenge
the planned community
“Paradoxically the pursuit of hyper-efficiency in all areas of life results in unfit human beings and a peculiarly unfit-for-organically-alive-human-beings environment.” Donald Kuspit
creating chaos from order
but is it good design?
post-modern
enabling the machine at the expense of the human undermines the power of design as a human construct
a future design language that isn’t based purely in engineering requirements
a future design language that facilitates the human that uses it over the machine that supports it
a future design language that embraces human needs and entertains mistakes
a future design language that supports emotion, discussion and ethics
a future design language that enables communities and education
a future design language that is complex yet open and collaborative
@robboynes
facebook has killed your designer
the age of superstructures and distributed media @robboynes