Post on 21-Jul-2016
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What is a group?
A type of Facebook page where people with common cause or interest express their opinion.
What are the benefits of using group?
Used to segment your audience1
You have full control over the group2
Generate qualified leads and drive traffic to your website3
Build brand awareness4
Ability to contact group members
Facebook Pages, Facebook Groups Key Differences:
Groups - more private, you have the control over who is allowed to be a member
Pages - less private, can only be restricted by certain ages or locations
2. Personal interaction
Groups - extension of your personal actions and directly connected to you (as the admin)
Pages - can create content that comes from the Page itself, not linked to you personally
3. Specific topic creation
Groups cant use applications nor customize group
Pages can host applications and customize group
Groups are limited to no more than 5,000 members
Pages - no limit
5. Search engine indexing
Groups not public so search engine cant index them
Pages - indexable and searchable by the search engines
How to find groups on
There are a number of ways you can search for groups on Facebook:
Click on the Groups option from the left pane
Click on the search groups box on the top right of the screen.
Enter a topic that you wish to search for.
In the search box at the top of your screen, type a name or title that interests you and then click See More Results For at the bottom of the list.
Tips on choosing groups to join
A Group that fits your needs1
A Group with 150 members or more2
An Active group3
Tips on using Group
Observe and listen, dont try to hijack conversations.
Genuinely help or provide solutions.
Use it as a branding tool for attracting potential customers not as an overt promotional or marketing tool.
Facebook GroupsWhat is a group?Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Facebook Pages, Facebook Groups Key Differences:1. Discussion2. Personal interaction3. Specific topic creation4. Members5. Search engine indexingHow to find groups onSlide 17Slide 18Slide 19Slide 20Tips on choosing groups to joinSlide 22Slide 23Slide 24Tips on using GroupSlide 26Slide 27Slide 28