FUNDRAISING MADE EASYLearn how to setup your Facebook donation page and

drive donations via smartphones, tablets and PCs

Facebook

Step 1 Ensure that you are an Admin on your organizations Facebook page

Step 2 Ensure that you are logged into your Facebook account

Step 3 From a computer search for “Static HTML: iframe tabs” in the top search bar (see below)

Tip: You cannot complete this step from a smartphone or tablet

Step 4 Click the blue “Add Static HTML to a Page” button (see below)

How to Create a Donation Page on Facebook

Step 5 Click the blue “Facebook Pages” button with drop down menu and select the organization page that you would like to install a donation page on (see below) Click “Add Page Tab” button

Global Green USA

Step 6 You will be redirected to your organizations Facebook page with the new “Welcome” tab selected. Click the green “Edit tab” button.

Step 7 Copy and paste the iFrame embed code for the donation form you would like to add to your Facebook page. (see below)

Tip: The “src=” link in your embed code cannot be a shortlink.

Step 8 Click the “Tab name & image” tab and type “Donate” as the tab name (see below)

Click “Save tab name”

Click “Save & Publish”

Step 9 Go back to your organizations Facebook page and click the “More” drop down menu and select “Manage Tabs” (see below)

Step 10 Drag the “Donate” tab into the second position (see below)

Click “Save”

Your donation page and button are now live on your Facebook!

Donation Form Design Recommendations

Recommendations fordonation form onFacebook

Organization logo

Background image

Suggested amounts

Recurring gift options

Important donor data fields

Simple payment fields

Custom submit button

Tip #1 Make it as easy foryour followers to give by keeping your donation formas simple as possible. Capture important donor data for future engagement.

Tip #2 Embed a unique donationform so that you can easilymeasure how many donationsare made on Facebook.

Donation Link Sharing Recommendations

Recommendations for donation page link sharing on Facebook

Nonprofit organizations should encourage volunteers, donors and staff to share a unique donation form shortlink which goes directly to your mobile-friendly donation page. Thisensures that all your followers will be able to give from any device.

See safedonate.us/globalgreen shortlink example below.

Additionally, shortlinks track clicks which allow you to monitor donation page performance.

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Please join me and become a monthly Global Green donor and help to foster a global value shift toward a sustainable and secure future. Give here safedonate.us/globalgreen

Tip: Facebook restricts smartphone and tablet users from clicking in-app donation page URLs.Be sure to use shortlinks, as directed above, to ensure followers can give on any device.

Mobile-friendly donation forms increase giving 38% because they automatically resize to fit any device.

MobileCause is a cloud based fundraising platform for nonprofit organizations that is designed to help

you increase donations and engage donors.

Please call (888) 661-8804 to speak to a fundraising expert.

Visit mobilecause.com to learn more about MobileCause solutions.

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