facebook for small businesses
TRANSCRIPT
The Art of Facebook …and how to be your company's Picasso
@IronisticWeb
Facebook boasts more than 1.23 billion monthly active users.
But why should your
SMALL BUSINESS
be on this social network?
1 Share content about what's
going on in your company.
2 Build relationships between
your brand and your customers.
3
Get to know your customers, their likes, and their dislikes.
4
Get valuable feedback on your products and services.
5 Answer questions about
your products and services.
6 Simply put – because it's
where your customers are.
BUT FIRST –
here are some things to consider.
1 What is the goal of your page?
2 Who are you targeting?
3 How often will you post?
4 What kind of content will you post? What will your brand persona be?
5 What kind of investment will this require?
6 What is your competition doing?
TIME SET
YOUR
TO UP PAGE!
SET UP YOUR COVER PHOTO.
▪ Must be at least 399 px wide and 150 px tall ▪ Should represent your brand
SET UP YOUR PROFILE PICTURE.
▪ Must be at least 180 px wide and 180 px tall ▪ Usually your company's logo
▪ Delete irrelevant posts ▪ Fill out all sections of your profile ▪ Add apps
ORGANIZE YOUR APPS AND CLEAN UP YOUR TIMELINE.
SCHEDULE SOME POSTS.
•Multiple timelines •Alerts
•Real-time stream updates
•Multiple timelines •Secure
•Post across multiple social networks
So what should you post?
Photos, photos, photos
Relevant articles, blogs, links, and studies
Tips and tricks
Coupons, deals, and discounts
Run contests
Holidays
Ask a question or run a poll
Events and community gatherings
Shout-outs to employees, partners, or fans
www.oaaa.com
#currentevents
#ToastAFarmer
Make sure to respond
Equally as important as posting is responding to questions and
comments, both positive and negative
Measure Your Success
•Measure engagement •Measure reach
•See who your fans are
•See where your likes are coming from
•Break down activity by day, week, or month
