facebook for financial advisors
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An introduction to Facebook Pages for Financial advisorsTRANSCRIPT
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Navigating Facebook Business PagesAn Introduction for financial advisors
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Facebook by the Numbers
500+ Million user and growing (70% outside of the US)
Over 50% log in more than 1x per day
50-64 fastest growing age group
150 Million mobile users
Facebook is the web of the future
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Transparency = Intelligence
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Your clients are on Facebook
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We are truly in a wired world
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Facebook personal profiles are important…
Learn the basics of how facebook works
Observe and learn from your newsfeed
Connect around personal interests
Your personal community can help launch your page
Facebook business pages are powerful…
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What are the benefits of building a facebook
business page?
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Fish where the fish are
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Create a positive reputation asset
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Grow your influence and reach
like never before
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Grow your influence and reach
like never before
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How do you set up a facebook business page?
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Set your page up as a “local business”
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Welcome tabs are important!!!
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Use your logo AND your photo!
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Create a Community
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Build community around niches and themes
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Your #1 Goal is Engagement
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Your #1 Goal is Engagement
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Put YOUR Content on your Wall
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Curate Content on your Wall
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It’s all about the Newsfeedand the Facebook Algorithm
NEWSFEED = ENGAGEMENT
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Engagement takes place off of your page
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Integrate FB with your blog or website
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Use “Like” Buttons
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Much more to learn!
http://bit.ly/emarketingblog