facebook for business
DESCRIPTION
Presentation on how to use Facebook for business purposes, including how to create pages and set up ads. Prepared by Other Side Group - www.othersidegroup.comTRANSCRIPT
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Internet Advertising and Marketing Meetup
October 28, 2008
anya woods
kate brodock
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101
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Why facebook?
• 110 million active users• Largest social networking site in the world• Largest growing demographic is >25• More women than men• Users primarily in US, Canada and UK• Ability to find and interact with current and
potential customers• Highly targeted advertising and social
interaction
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Just because you’re not on facebook…
doesn’t mean your brand isn’t.
BRAND PRESENCE
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Create a page
• Go to facebook.com• Scroll to bottom right and click ‘Advertising’• Click ‘Create facebook page’ on right• Choose your kind of business and enter your
business name• You’ll need to sign up for facebook if you
don’t already have an account• You’ll be taken to your page template where
you can customize your page
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Put it on your page…
• Blog feeds• Twitter feeds• Pictures, videos, screenshots etc.• Bios • Links • Custom apps• Interact, interact, interact!
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Go get ‘em!
• Do NOT build a page and wait for people to come to you. Build RELATIONSHIPS!
• Invite friends to become fans, get your fans to invite their friends
• Network with relevant user groups• Link to your facebook page from your blog or
website• Make sure your content is fresh
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ADVERTISING
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Create an ad
• Go to facebook.com• Scroll to bottom right and click ‘Advertising’• Click ‘Create facebook ad’ on right• Enter the URL of your business website• Create your ad copy and choose an image• Choose your target audience• Select your pre-set ad spend. You may pay
for clicks or views.
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Know your audience
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Do you know where your ads are?
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Track your target market
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Associations
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Sentiment
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Pulse
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Maps
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Make magic…
• Keep it in the family… bring your clicks to your facebook page
• Make it sticky… foster interaction with your page
• Be yourself… customize as much as possible from the template
• Stay focused… don’t abandon your page to the masses, keep up your interaction in the space.
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Still skeptical? You should be.
• http://valleywag.com/5064075/the-vanity-facebook-ad• http://www.sparkeffect.com/2008/10/whats-going-on-
with-facebook-ad.html• http://www.socialmediaready.com/2008/04/07/facebo
ok-ad-click-through-rates-are-really-pitiful/• http://www.techcrunch.com/2008/07/22/are-facebook-
ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/
• http://mashable.com/2008/01/28/facebook-applications-revenue/