Business FacebookFor Beginners

Agenda

• Business vs. eBusiness

• Importance of Social Media

• Facebook for Business

• Facebook Apps

• Networking on Facebook

• Facebook Profile & Business Page

Agenda

• Facebook Groups

• Facebook Business Page

• What not to do on Facebook

roll up YOUR sleeves YOU are getting YOUR hands

dirty!

Business vs. eBusiness• Business Name

• Office

• Decor

• Sales Copy

• Marketing Activities

• Business & Marketing Plans

• Domain Name

• Web Hosting

• Web Design

• Content Copywriting

• Digital Marketing

• eBusiness & Digital Marketing Plans

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Importance of Social Media

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Facebook Business Page

• Customer Interaction - sharing information, customer support, product development

• Creating Brand Awareness & Increase Customer Loyalty

• News & Achievements

• Lead Generation & Newsletter Subscriptions

• Sell your Products and Services

• Announce Events

• Utilise the power of word of mouth

• Build your community

Facebook for Business

• Shopping Cart: Ecwid

• Newsletters - MailChimp

• Twitter & Linkedin

• Surveys - SurveyMonkey

• MiniWebsite - iFrames

• Content Curation - Scoop.it

• Competitions & Offers - WooBox & Easypromos

Facebook Apps

just think it and you will find it!

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Facebook Groups

Networking on Facebook

• Create Groups

• Join Groups

• Add value to the conversation

• Share your expertise

• 3rd party content

• 3rd party posts, likes and comments

Personal Brandvs.

Business Brand

Facebook Profile vs. Business Page

• Personal Information

• Family, Friends & Colleagues

• News, Events & Achievements

• Questions & Research

• Groups & Lists

• Networking

• Business Information

• Customer Interaction

• News, Events & Achievements

• Research & Development

• Lead Generation

• Selling on Facebook

What not do on Facebook

• Don’t try to sell

• Don’t share content that is offending

• Don’t share content that is unprofessional

• Don’t act silly, act the way you want to be seen (PERSONAL BRANDING)

• Don't claim 3rd party content as your own, always give credit

• Don’t share inappropriate music, jokes, videos or photos

• Don’t over promise what you can’t deliver

Be the Expert!

or at least try to look like one!

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Thank you