facebook fan pages 101 by amber karnes
DESCRIPTION
from the AIGA Hampton Roads Shameless Self-Promotion panel seriesTRANSCRIPT
create your page
you gotta start somewhere
invite your friends
partying alone is no fun
25 fans? gold star!
and by gold star we mean
vanity URL
make your clients like you
and we mean LIKElike you
engage, baby
show and tell
what should I post?
• stuff from behance, dribbble, or pinterest
• updates about what you’re working on with a thumbnail teaser image
• what you’ve read in industry news
• a cool design project you’ve worked on
• killed work
• a design that you saw on a colleague’s blog
• tips and pointers about graphic design
• tell a story
• video or photo with a question
• poll with a question (about your services, about what your fans would like to see on your feed, ask a designer/photographer)
• caption of the day/week
• links to blog posts
• links to promos (a Facebook only promo)
• relevant events (AIGA!)
• contest - like us to win
if all else fails
post a LOLcat
check those insights
ooh, shiny infographics!
integrate
facebook + website = love
customize
FBML is your friend
advertise
targeting & sponsored stories
looking for a job?
create a digital resume or photo essay. get creative.
they’re going to search you anyway. might as well impress em.
example: http://on.fb.me/eqEePQ