facebook facts for australian government communicators
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![Page 1: Facebook Facts for Australian Government Communicators](https://reader036.vdocuments.mx/reader036/viewer/2022070300/5406b0f98d7f72b90a8b4708/html5/thumbnails/1.jpg)
Insights for government communicators and others
![Page 2: Facebook Facts for Australian Government Communicators](https://reader036.vdocuments.mx/reader036/viewer/2022070300/5406b0f98d7f72b90a8b4708/html5/thumbnails/2.jpg)
These summaries show numerical benchmarks for Australian Government
brands and politicians on Facebook in Sep 2013
![Page 3: Facebook Facts for Australian Government Communicators](https://reader036.vdocuments.mx/reader036/viewer/2022070300/5406b0f98d7f72b90a8b4708/html5/thumbnails/3.jpg)
Collection dates
2, 9, 16, 23 and 30 Sep 2013
Fans Av of collected fans (likes) on each date
Engagement figure
Av weekly figure of people talking about a brand
Engagement rate
Engagement figure divided by number of fans
Share of engagement
% of industry conversation attributed to a brand
![Page 4: Facebook Facts for Australian Government Communicators](https://reader036.vdocuments.mx/reader036/viewer/2022070300/5406b0f98d7f72b90a8b4708/html5/thumbnails/4.jpg)
![Page 5: Facebook Facts for Australian Government Communicators](https://reader036.vdocuments.mx/reader036/viewer/2022070300/5406b0f98d7f72b90a8b4708/html5/thumbnails/5.jpg)
#1 Politics 20.9%
#8 Government4.43%
![Page 6: Facebook Facts for Australian Government Communicators](https://reader036.vdocuments.mx/reader036/viewer/2022070300/5406b0f98d7f72b90a8b4708/html5/thumbnails/6.jpg)
#1 TV shows 10 167 365 fans
#19 Government 1 240 671 fans
![Page 7: Facebook Facts for Australian Government Communicators](https://reader036.vdocuments.mx/reader036/viewer/2022070300/5406b0f98d7f72b90a8b4708/html5/thumbnails/7.jpg)
Most fans: Queensland Police Service
Most engaged with fans: Queensland Police Service
Top 3 Commonwealth brands: Australian ArmyInstitute of SportImmigration & Border
Protection
Top 3 government campaigns: Binge drinkingRespect and relationships Organ and tissue donations
Top government brands
![Page 8: Facebook Facts for Australian Government Communicators](https://reader036.vdocuments.mx/reader036/viewer/2022070300/5406b0f98d7f72b90a8b4708/html5/thumbnails/8.jpg)
![Page 9: Facebook Facts for Australian Government Communicators](https://reader036.vdocuments.mx/reader036/viewer/2022070300/5406b0f98d7f72b90a8b4708/html5/thumbnails/9.jpg)
Tony Abbott 253 829 fansLiberal Party 198 798Julia Gillard 179 646Labor Party 156 332Keven Rudd/Labor 124 047Greens 84 454Malcolm Turnbull 30 341Rudd for PM 13 047Christine Milne 8564Ed Husic MP 7283
10 Top Politicians
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