Facebook Dynamic Product Adverts

20160107

DPA

DPA

DPA ( )

DPA

( )

DPA

( )

DPA

( )

DPA

( )

( )

( )

( )

DPA

Retargeting

+

Remarking

DPA

DPA Conversion Lift

+Dynamic Targeting

+Facebook Big Data

DPA

DPA

DPA

( ) ( )

DPA

Facebook DPA

Step 1

➡

Step 2

➡ Pixel

Step 3

➡

Step 4

➡

CSV or TSV

RSS/ATOM XML

( + )

http \ https \ ftp \ sftp

FTP SFTP

Id

/ /

/ / /

600*600 / 1200*628

+ (950 TWD)

gtin / mpn / brand

/ / / /

ISO‑8601 (YYYY‑MM‑DD)

/ /

Id iPhone 7 iPhone 7 Id

Google

( > NB PC > )

(2014-11-01T12:00-0300/2014-12-01T00:00-0300)

+ + + ( : :

:450 NTD)

Pixel

Pixel

ViewContent

AddToCart

Purchase

Pixel

Id

PE

Product Audience

• Facebook dynamic product adverts (https://www.facebook.com/business/a/online-sales/dynamic-product-ads)