facebook do’s and don’ts
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Do’s and Don’ts of Facebook
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The Growth of Facebook
General Growth• More than 300 million active users • 50% of the active users log on to
Facebook in any given day • The fastest growing demographic is
those 35 years old and older
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User Engagement
• Average user has 130 friends on the site
• More than 6 billion minutes are spent on Facebook each day (worldwide)
• More than 40 million status updates each day
• More than 10 million users become fans of Pages each day
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So do you think you can reach some people who
Know you Like you and
Trust you on Facebook?
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Our Role is Changing
• It’s time to Connect • It’s about relationships more than sales
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Use the POST Method
• People: Assess your customers’ social activities and understand if they even participate in social media.
• Objectives: Decide what you want to accomplish.
• Strategy: Plan for how your relationship with customers can change.
• Technology: Decide which social media technologies to use (Networking, blogs, twitter, etc)
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Have a Plan
• Keep in touch with the lives of people you know
• Provide articles and updates
• Use your page as a resource for information– Links, videos
• Put your listings on your page
• Add appropriate humor/warm fuzzies
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Do• Change your privacy settings
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Don’t• Put all your personal information on
your profile
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Don’t• Accept every invitation for friendship• Accept every application
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Do• Categorize your friends• Remember that your wall
is visible to a large number of people
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Do• Make comments on friends walls
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Don’t• Put photos on that are not G rated• Put photos on your wall that you
wouldn’t want your 1st grade teacher to see.
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Postlets to Add Listings
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Do• Post pictures
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Do• Share pertinent information
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Don’t• Play Games• Leave evidence of playing games on
your wall
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Do• Post relevant articles
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Do• Add FaceBook to your phone
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Do• Use Business Applications
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Summing it UpUse Discretion (this is business)
Remember, this is a business siteCreate an appropriate profile for business– This becomes part of your reputation and
personal brandBe selective on what shows on your wall– Full disclosure is not best
Add photos to enhance your page– Successful move photos
Join relevant groups and networksUse privacy controlsUse E-mail notification controls