Facebook Developers

Intro • Users

• 800+ million active users worldwide • 1.8+ million users in Slovakia

• Facebook Mobile • 350+ million active users access Facebook

through their mobile devices • 475 mobile careers globally work to deploy and

promote Facebook mobile products

Mobile

• Facebook Platform • 20+ million times per day a Facebook app is

installed • 500+ million people use Facebook app or

experience Facebook Platform on other website monthly

• 7+ million apps and websites are integrated with Facebook

Platform

Developers • Register on Facebook • Allow Developers App

Top Developers • Facebook

• Static FBML, iPhone app, Android app

• Zynga • CityVille, FarmVille, Texas HoldEm Poker

• Electronic Arts • The Sims Social, Pet Society, Restaurant City

• Badoo • RIM • Microsoft

App Placement • Facebook Page Tab • Full Canvas • Website integration via Connect • Mobile

Page Tab • Width: 520px

Canvas • Width: 760px

Connect • Website

Mobile

Application Types • Games • Contests & Sweepstakes • Utilities • Entertaining • Educational • Promotional • etc.

Games

Contests & Sweepstakes

Utilities

Brands & Apps • Engagement • Growth • Use • Promo

• eCPM - earn money by partnering with Ad Provider

In-App Ads

• Perfect example of Facebook integration

Case Study

• Platform Policy • http://developers.facebook.com/policy

• Brand Permissions Center • http://www.facebook.com/brandpermissions/logos.php

• Promotions Guidelines • http://www.facebook.com/promotions_guidelines.php

• Ad Guidelines • http://www.facebook.com/ad_guidelines.php

DOs & DON’Ts

• Facebook Platform on Facebook • http://www.facebook.com/platform • http://developers.facebook.com

• Bug Tracker / Support • http://developers.facebook.com/bugs • http://facebook.stackoverflow.com

• Facebook Developers Community Bratislava • http://twitter.com/FacebookDevSK • http://www.facebook.com/groups/188066214578728

Resources

Questions

Thank you

Peter NETRI

@Netro1 @FacebookDevSK facebook.com/groups/188066214578728/