1 © 2010 Deutsch Inc. All materials proprietary and confidential.

Facebook Advertising

2 © 2010 Deutsch Inc. All materials proprietary and confidential.

Advertising Opportunities include:

Banner ads – on home page or left column

Sponsored Stories – placed in the central News Feed section

Engagement Ads – elements allowing for user interaction and sharing with other members

Beyond Advertising:

Creating a brand page on Facebook

Create a special interest or branded group

Facebook Advertising Opportunities

Facebook provides a forum for members to be expressive and share information. Through profiles, people share details about interests, activities and even contact information.

Tools on the site allow users to display photos and videos, create events, form common interest groups, and much more. Facebook is a dynamic environment where people exchange information regularly and share their opinions on everything from politics to pop culture — even consumer brands.

Facebook ads are designed so that they do not detract from the user experience. Ads may be targeted demographically, by interest, by location radius, and by primary language.

3 © 2010 Deutsch Inc. All materials proprietary and confidential.

Facebook Advertising Opportunities: Homepage Ad

Ad always appears above the fold to the right of News Feed

Frequency may be capped Standard Ads may use a static image or video

Roadblocks and Roadblocks with frequency caps are available

Entire area clickable to a single URL (can be on Facebook or offsite)

4 © 2010 Deutsch Inc. All materials proprietary and confidential.

Facebook Advertising Opportunities: Left Side Ad

Character Count Image Link

Title 25 characters maximum One image (GIF or static JPEG) Entire area clickable to a single URL

Body 135 characters maximum 110 x 80 pixels, Maximum file size 4k

Body verbiage must be complete sentence Image is right aligned

5 © 2010 Deutsch Inc. All materials proprietary and confidential.

Facebook Advertising Opportunities: Sponsored Story

Character Count Image Link

Title 25 characters maximum One image (GIF or static JPEG) Entire area clickable to a single URL

Body 135 characters maximum 110 x 80 pixels, Maximum file size 4k

Body verbiage must be complete sentence Image is right aligned

Ad placed in the central “News Feed” section.

6 © 2010 Deutsch Inc. All materials proprietary and confidential.

Facebook Advertising Opportunities: Engagement Ads

Virtual Gift Become a Fan

Video Commenting

Engagement Ads provide an interactive element designed to maximize the opportunity to leverage conversations between friends. Actions taken within Engagement Ads generate News Feed stories among friends, bringing a viral element to it. Traffic is driven the advertiser’s facebook profile or URL.

Polling Ad