Best Practices

A guide by

5 tips to help you get the most out of Facebook Advertising

Always include a Call to Action

Inviting your audience to engage with your post is crucial to Facebook success. Commenting, liking, sharing, following will help boost your reach and add to your online credibility. Find out more here

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Use Images

Pictures get 53% more likes, 104% more comments and 84% more click-throughscompared to all text posts. When posting images try and keep the text short and sweet too.You can now have ads with more than one image too, find out more here.

Create Engaging Content Write about timely topics that are relevant to your audience. Provide original content that will engage (and as mentioned add CTA’s and images!) and make note of what works and what doesn’t.Need a content plan? Look here.

Check the Time Generally the best time to post to Facebook is in the morning, but you’ll have to experiment to find the best time for your content. Once you’ve found the right time try and be consistent with your posts… if nothing else you’ve found a slot that works, stick with it!Need a content plan? Look here.

Keep a Schedule

Obviously you should be ready to adapt to current events and news but you should keep a posting schedule so that your content is going up regularly and is ready in advance. Need a content plan? Look here.

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