facebook advertising

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Innovation & Strategy Mentor facebook.com/TolisAivalis linkedin.com/in/aivalis twitter.com/aivalis (@aivalis) about.me/aivalis APOSTOLIS AIVALIS

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My presentation on Mediterranean Forum about Facebook advertising + how to create a job using Facebook ads.

TRANSCRIPT

Page 1: Facebook advertising

Innovation & Strategy Mentor

facebook.com/TolisAivalis

linkedin.com/in/aivalis

twitter.com/aivalis (@aivalis)

about.me/aivalis

APOSTOLIS AIVALIS

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Facebook Advertising

WHY

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Brand is no longer what we tell the consumer it is - it is what consumers tell each other

- Scott Cook, founder Intuit & P&G Board member

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Facebook Advertising

GREEK DATA

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GREEK STATS

4,4 million web users1,7 million mobile users283 minutes/user/month240 friends/user

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GREEK STATS

Weekly return: 85%Daily return: 65%

Internet penetration: 75% Mobile penetration: 44%

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GREEK STATS

Female

44%Male

56%

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GREEK STATS

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Facebook Advertising

BASIC STEPS

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STEPS

1.Build a page or a web site2.Find people (ads)3.Engage people

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STEP - 1

Build a page or a web siteSomething to promote. Everything starts with a page. Other things to promote: events, groups, posts.

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STEP - 2

Promote it to people Create ads based on location, demographics or interests.

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STEP - 3

Engage peoplePost quality content, promote it to engage people or their friends and listen to them.

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BUILD A PAGE

Unique cover photoLogo as a profile pictureCreate postsShare it with your friends

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PROMOTION

Create multiple adsUse targetingSee which versions work best

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ENGAGE PEOPLE

Post once a dayHighlight important postsAsk questionsShare exclusive content/offersEncourage! Respond!

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PROMOTION

Let’s focus on advertisingWhy?

Only 14% of fans/friends see your posts

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Facebook advertising

AD TYPES

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FACEBOOK ADS

Promote a pagePromote your posts

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PROMOTE A PAGE

Get likesGenerate awareness

Your pageYour posts on the page

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PROMOTE A PAGE

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PROMOTE A PAGE

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PROMOTE POSTS

Push postsGenerate awareness

Your postYour friends activity on your posts

Shares, Likes, Comments

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PROMOTE POSTS

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PROMOTE POSTS

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Facebook advertising

THE RESULTS

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RESULTS

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Facebook advertising

MANAGING CAMPAIGNS

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CAMPAIGN MANAGER

Check resultsCostsStatistics

Check adsChange (live)Pause, deleteReplicate

Payments

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CAMPAIGN MANAGER

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CAMPAIGN MANAGER

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Facebook advertising

BONUS: HOW TO CREATE YOUR JOB USING ADS

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FACEBOOK ADS

Create your jobFind a painProvide a solution

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THE PAIN

Creating great campaignsCopywriting, Visuals, Types

Managing campaignsOptimizing

Budget, CreativeReports

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THE SOLUTION

Find customersBig spenders or Small spenders

Be a campaign ManagerCreativity, Management, Optimization

Make moneyMonthly fee or 10% on budget or by budget only

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Innovation & Strategy Mentor

facebook.com/TolisAivalis

linkedin.com/in/aivalis

twitter.com/aivalis (@aivalis)

about.me/aivalis

APOSTOLIS AIVALIS