facebook advertising
DESCRIPTION
PREMIUM PRODUCTS OF FACEBOOK ADVERTISING WITH ETARGETTRANSCRIPT
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
VISIBLE ADVERTISING I
FACEBOOK ADVERTISINGPREMIUM PRODUCTS OF FACEBOOK ADVERTISING WITH ETARGET
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
FORMATSUSE OUR OUR EXCLUSIVE FB AD FORMATS FOR YOUR FACEBOOK CAMPAIGNS
FB ADS
PROVIDED BY ETARGET
LOGOUT
EXPERIENCE
SPONSORED ADS
AND STORIES
SPONSORED
SEARCH RESULT
MOBILE APP
INSTALL ADS
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
LOGOUT EXPERIENCEDISPLAYED WHEN A USER LOGS OUT OF FACEBOOK
1. CATCH USER WHEN LEAVING FACEBOOK
• FULL USE OF BRANDED COVER PHOTO
• DISPLAY LOGO, PAGE POST OR LINK TO LATEST POST
• TARGET MEN / WOMEN WITH 5 DIFFERENT CREATIVES
TYPE OF PAGE POSTS
• REGULAR POST - DISPLAY POST PUBLISHED RECENTLY
ON YOUR FB PAGE
• DARK POST - DISPLAY ANY POST, NOT VISIBLE ON YOUR FB PAGE
• SCHEDULED POST - DISPLAY POST, WHICH WILL BE VISIBLE
ON YOUR FB PAGE FOLLOWING SCHEDULED TIME AND DAY
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
LOGOUT EXPERIENCEBRING WOW EFECT USING LOGOUT EXPERIENCE VIDEO
2. LOGOUT EXPERIENCE VIDEO
• DISTRIBUTE A VIDEO POST FROM YOUR PAGE
• USE PHOTO, LOGO AND PAGE POST
• PLAY VIDEO BY CLICKING COVER PAGE PHOTO OR PAGE POST MESSAGE
• TARGET MEN / WOMEN WITH 5 DIFFERENT CREATIVES
TYPES OF PAGE POSTS
• REGULAR POST - DISPLAY POST PUBLISHED RECENTLY ON YOUR FB PAGE
• DARK POST - DISPLAY ANY POST, NOT VISIBLE ON YOUR FB PAGE
• SCHEDULED POST - DISPLAY POST, WHICH WILL BE VISIBLE
ON YOUR FB PAGE FOLLOWING SCHEDULED TIME AND DAY
VIDEO MUST BE HOSTED ON FACEBOOK.
BOTH, YOUR PAGE AND PAGE POST VIDEO MUST BE PUBLIC
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
LOGOUT EXPERIENCECASE STUDY 02
GOALS
1. LAUNCH ITS NEW „ON AND ON“ TARIFF O2
2. CREATE MASS AWARENESS OF THE SERVICE VIA VIDEO PLAYS
3. GENERATE REACH IN ADDITION TO ITS TV CAMPAIGNS
RESULTS
13,6 MIL
USER REACHED
901 536
FREE IMPRESIONSEARNED
2x
INCREASEDTALKING ABOUT THIS
217 679
VIDEO VIEWS/DAY
286 182
PEOPLE ENGAGED
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
LOGOUT EXPERIENCECASE STUDY TATRA BANKA
GOALS
1. PROMOTE REGISTRATIONS OF STUDENT BANK ACCOUNTS
2. CREATE AWARENESS OF NEW STUDENT PRODUCT
3. GENERATE MASSIVE INTERNET REACH IN AS SHORT TIME AS POSSIBLE
RESULTS (CLICKS)
3 409
ON THE COMMENTAND LIKE BOX
136
ON THE MESSAGE POST
27 392
ON COVER PHOTOOR ATTACHMENT
676
ON PROFILE PICTUREAND PAGE NAME
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
ADSTELL YOUR POTENTIAL CUSTOMERS ABOUT YOUR BUSINESS
ADS ARE PAID ADVERTISING COMING FROM BUSINESSES
ADS TYPES
PAGE POST TEXT, PAGE POST PHOTO, PAGE POST VIDEO,
PAGE POST LINK, QUESTION, OFFER, EVENT, PAGE LIKE...
PLACEMENT
• HOMEPAGE
• NEWS FEED,
• ALL FACEBOOK LOGOUT PAGE
• SEARCH BAR
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
SPONSORED STORIESLET FANS OF YOUR BRAND SPREAD THE WORD ABOUT YOU
SPONSORED STORIES ARE MESSAGES COMING FROM
FRIENDS ABOUT THEM ENGAGING WITH A BUSINESS.
SPONSORED STORIES TYPES
PAGE LIKE, PAGE POST LIKE, PAGE POST COMMENT,
PAGE POST SHARE, QUESTION SPONSORED STORY...
PLACEMENT
• HOMEPAGE
• NEWS FEED,
• ALL FACEBOOK LOGOUT PAGE
• SEARCH BAR
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
SPONSORED RESULTEVERYDAY, MANY PEOPLE USE SEARCH TO FIND PEOPLE, PLACES AND THINGS
BEST USE CASES
• DRIVE APP INSTALLS AND DISCOVERY OF YOUR PAGE
• CUSTOMIZE MESSAGE AND LANDING TAB IN SEARCH
TECHNICAL REQUIREMENTS
• TEXT - 70 CHARACTERS, REMAINDER TRUNCATED
ADS MAY NOT INCLUDE CONTENT THAT INFRINGES
UPON OR VIOLATES THE RIGHTS OF ANY THIRD PARTY
• IMAGE - 75X75 px THUMBNAIL
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
MOBILE APP ADSFACEBOOK MOBILE APP IS BEING USED BY MORE AND MORE PEOPLE,
LET THEM INSTALL YOUR APP TOO
BEST USE CASES
• ACQUISITION AND CONVERSION FOR PROSPECTIVE
CUSTOMERS
• DRIVING AND MEASURING (CPI) APP INSTALLS
TECHNICAL REQUIREMENTS
• TEXT - 130 CHARACTER LIMIT
• IMAGE - TAKEN DIRECTLY FROM APP CENTER.
RESIZED TO 600X113 FOR MOBILE RETINA
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CONTACTSHOULD YOU BE INTERESTED IN OUR PRODUCTS, FEEL FREE TO CONTACT US
MATEJ KOLAROVSKÝ
HEAD OF BUSINESS DEVELOPMENT
VISIBLE ADVERTISING I