Facebook Ads for Beginners

Download Facebook Ads for Beginners

Post on 14-Apr-2017

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  • Facebook Ads for Beginners

    www.datascoreinc.com

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  • First, a Quick Intro... Former SpeedDate team Grew to 25M users, Acqd by Match.com Marketing + Technology = Growth Team

    www.datascoreinc.com2

  • Traffic: 1.5B Active Users Relevance: Hyper Targeting Format: Visual + Social Proof Goals: Learning, Scale

    www.datascoreinc.com

    Why Facebook Ads?

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  • 1. Tracking2. Testing3. Traction

    www.datascoreinc.com

    Start with the 3 Ts:

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  • #1 Problem with campaigns DO NOT LAUNCH without tracking Pixel for web, SDK for mobile

    www.datascoreinc.com

    Tracking

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  • Tag your conversion funnel Use standard FB events Troubleshoot with the FB Pixel Helper Customize your dashboard

    www.datascoreinc.com

    Tracking Tips

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  • www.datascoreinc.com7

    Dashboard Settings

  • Copy Image Audience

    www.datascoreinc.com

    Testing

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  • Speak like a human Offer a solution to a problem Tell the user what to do Free copy template

    https://www.datascoreinc.com/free-facebook-ads-copy-template/

    www.datascoreinc.com

    Copy Tips

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    https://www.datascoreinc.com/free-facebook-ads-copy-template/https://www.datascoreinc.com/free-facebook-ads-copy-template/

  • www.datascoreinc.com

    Basic Copy Format

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    Text: pitch - problem -> solution

    Headline: hook - keep it short

    Description: fine print - build trust

    CTA Button: the next step

  • Explore free + paid image sources Dont look like marketing Keep text on image
  • Age Gender Location Interests Device Remarketing & Lookalikes

    www.datascoreinc.com

    Targeting

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  • www.datascoreinc.com

    Tip: Use Lookalike Targeting

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  • Define a control, test 2-4 variations at a time Bid strategy: optimize for a conversion Minimum daily budget: 3-5x your CPA

    www.datascoreinc.com

    Testing

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  • Expand winning creative Target a few large audiences or many niches Train the Facebook bid algorithm Suggest daily budget = 10-15x your CPA

    www.datascoreinc.com

    Traction

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  • Were happy to help!

    info@datascoreinc.comAbout DataScore: DataScore helps startups grow with a data-driven marketing approach. We provide high-level marketing strategy and efficient campaign execution, powered by proprietary technology. Gain traction and accelerate your key performance metrics with our deep expertise in customer acquisition, conversion and retention. We have a proven track record of scaling startups from pre-launch to a successful exit.

    www.datascoreinc.com

    Questions?

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    mailto:info@datascoreinc.commailto:info@datascoreinc.com