facebook ads for beginners
TRANSCRIPT
Facebook Ads for Beginners
www.datascoreinc.com
1
1
First, a Quick Intro...● Former SpeedDate team● Grew to 25M users, Acq’d by Match.com● Marketing + Technology = Growth Team
www.datascoreinc.com2
● Traffic: 1.5B Active Users● Relevance: Hyper Targeting ● Format: Visual + Social Proof● Goals: Learning, Scale
www.datascoreinc.com
Why Facebook Ads?
3
1. Tracking2. Testing3. Traction
www.datascoreinc.com
Start with the 3 T’s:
4
● #1 Problem with campaigns● DO NOT LAUNCH without tracking● Pixel for web, SDK for mobile
www.datascoreinc.com
Tracking
5
● Tag your conversion funnel ● Use standard FB events● Troubleshoot with the FB Pixel Helper ● Customize your dashboard
www.datascoreinc.com
Tracking Tips
6
www.datascoreinc.com7
Dashboard Settings
● Copy● Image● Audience
www.datascoreinc.com
Testing
8
● Speak like a human● Offer a solution to a problem● Tell the user what to do● Free copy template
○ https://www.datascoreinc.com/free-facebook-ads-copy-template/
www.datascoreinc.com
Copy Tips
9
www.datascoreinc.com
Basic Copy Format
10
Text: “pitch” - problem -> solution
Headline: “hook” - keep it short
Description: “fine print” - build trust
CTA Button: the next step
● Explore free + paid image sources● Don’t “look” like marketing● Keep text on image <20%● Toolkit:
○ Canva for image editing○ Animoto for videos
www.datascoreinc.com
Image Tips
11
● Age● Gender● Location● Interests● Device● Remarketing & Lookalikes
www.datascoreinc.com
Targeting
12
www.datascoreinc.com
Tip: Use Lookalike Targeting
13
● Define a control, test 2-4 variations at a time● Bid strategy: optimize for a conversion ● Minimum daily budget: 3-5x your CPA
www.datascoreinc.com
Testing
14
● Expand “winning” creative ● Target a few large audiences or many niches● Train the Facebook bid algorithm● Suggest daily budget = 10-15x your CPA
www.datascoreinc.com
Traction
15
We’re happy to help!
[email protected] DataScore: DataScore helps startups grow with a data-driven marketing approach. We provide high-level marketing strategy and efficient campaign execution, powered by proprietary technology. Gain traction and accelerate your key performance metrics with our deep expertise in customer acquisition, conversion and retention. We have a proven track record of scaling startups from pre-launch to a successful exit.
www.datascoreinc.com
Questions?
16