Facebook:Exploring Social Experiences

and Cultural Interaction in a user-generated Digital

EnvironmentPhillip Jeffrey

Green College MSS TalkUBC, April 9, 2007

Courtesy of Flickr user partyhatgirl

© 2007 Phillip Jeffrey

Student Life – Alone in a CrowdPhoto by flickr user thowi

© 2007 Phillip Jeffrey

Student Life – Alone in a Crowd

© 2007 Phillip Jeffrey

Student Life – Alone in a CrowdPhoto courtesy of Flickr user ImNoFish

© 2007 Phillip Jeffrey

thefacebookScreenshot by flickr user Brian “DoctaBu” Moore

© 2007 Phillip Jeffrey

Facebook 2.0Screenshot flickr user Bryan Veloso

© 2007 Phillip Jeffrey

Facebook todayScreenshot by flickr user ksaad

© 2007 Phillip Jeffrey

Facebook Today

© 2007 Phillip Jeffrey

By the NumbersMashup by Flickr user jjessalo

Over 21 million users93% log in once a month60% log in daily1.5 billion pageviews/dayNumber 1 for photos – more than 1 Billion, 6 million uploaded daily (no limit)1M concurrent sessionsMost visited site (17-25yrs)Tied for second with beer as “in” thing for undergrads

© 2007 Phillip Jeffrey

News Feedscreenshot by Flickr user William Couch

© 2007 Phillip Jeffrey

News Feed PreferencesScreenshot by Flickr user Jacob Bøtter

© 2007 Phillip Jeffrey

Minifeedscreenshot by Flickr user jessamyn

© 2007 Phillip Jeffrey

Maintaining & Building FriendshipsScreenshot by Flickr user astonishing tales from the sea

© 2007 Phillip Jeffrey

Who we are, who we werePhoto from Flickr user cjgrinham

© 2007 Phillip Jeffrey

The Power of Digital Advocacy

© 2007 Phillip Jeffrey

Come to my party

© 2007 Phillip Jeffrey

Gift Giving – Like a digital hug

© 2007 Phillip Jeffrey

Birthday Greetings

© 2007 Phillip Jeffrey

Facebookaholic Intervention

© 2007 Phillip Jeffrey

Privacy ControlScreenshot by flickr user rcrowley

© 2007 Phillip Jeffrey

Blocking Stalkers and Limiting Profiles

Photo by Flickr user Bizzy Girl

© 2007 Phillip Jeffrey

Breaking it Down -Why does it work?

Photo by Flickruser josette

© 2007 Phillip Jeffrey

Tech-savvy Students

Copyright held by Flickr user devinreams

© 2007 Phillip Jeffrey

Digital World <-> Real World InteractionsPhoto courtesy of Flickr user StephenMcleod

© 2007 Phillip Jeffrey

Surviving as a StudentPhoto by Flickr user fatal Cleopatra

© 2007 Phillip Jeffrey

Working 9-5

courtesy of flickr user tyger_lyllie

© 2007 Phillip Jeffrey

Not MySpace

© 2007 Phillip Jeffrey

Not MySpaceCopyright held with Flickr user Forrest August

© 2007 Phillip Jeffrey

Anticipate what people want

© 2007 Phillip Jeffrey

Facebook is a private (internet) space

© 2007 Phillip Jeffrey

Facebook is a private (internet) space

© 2007 Phillip Jeffrey

LivePoke – April Fool’s Day

© 2007 Phillip Jeffrey

LivePoke Ambassador – UBC Network

© 2007 Phillip Jeffrey

LifePoke Ambassador

© 2007 Phillip Jeffrey

See you on Facebook!!!

© 2007 Phillip Jeffrey

What is Web 2.0?

About giving users tools to do moreInclude pics with digital camera etc