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SCENTSY SOCIAL MOVEMENT FACEBOOK

Facebook 101Business Page Basics, Best Practices & Social Media Etiquette


Why Facebook?


Business Pages


Facebook20.2%

Other79.8%

Fun FactIn 2016, Facebook makes up 20.2% of all traffic to all consultant personal websites.


Setting Up Your Page

1. Visit facebook.com

or download the

Facebook Pages app

and select “Local

Business or Place.”

https://www.facebook.com/


2. Fill out your

“About” section.• Personality

• Website URL

• FAQs




3. Upload a profile

picture and cover

image.


How to Post

1. Write your caption


How to Post

2. Attach a photo or

video to your post


How to Post

3. Click “publish.”


Best PracticesDon’t post too often

Post during specific times of day

Keep captions short

Follow the rule of 30

Don’t put text over your images


Social Media EtiquetteBe respectful

Ask for permission

Don’t fan the flame

Engage with the Scentsy brand pages


Facebook 201Planning & Scheduling


RESEARCH

PLANNING

CONTENT

SCHEDULING


@Starbucks


Personality30%

Purpose40%

Promotion30%


Personality• These post are about YOU!

• Show your interests and style

• Home recipe pictures funny home video’s, pet picture


Purpose Posts• These posts are about YOUR

FOLLOWERS!

• Entertain and help

• Blog articles, quick recipe videos, list of best bridesmaids gifts


Promotion• These posts are about YOUR

SCENTSY BUSINESS!

• Sales focused but not pushy

• Join opportunities, products, limited-time offers


Building a Plan1. Create a list

of posts for one month

2. Build a calendar with your posts


Building a Plan3. Start developing your content

4. Schedule your content


How to Schedule Posts

HIT THE ARROW

NEXT TO

“PUBLISH.”


How to Schedule Posts

SET TIME AND

CLICK

“SCHEDULE.”


Facebook 301Targeting & Insights


FACEBOOK INSIGHTS ADVERTISING

TARGETING


What isFacebook Insights?• A free analytics tool

• Shows post performance, follower data & best times to post

• Only available with Business Pages


Facebook Insights


Facebook InsightsOverview Tab


Facebook InsightsPosts Tab


Facebook InsightsPeople Tab


Why Advertise or “Boost” Posts?• Non-paid content reaches around 2-4 percent of

your followers

• Allows you to target your posts to specific people

• Helps drive more traffic to your personal websites


How to Boost Posts?

1. Go to a post

on your timeline

and click

“Boost Post.”


2. Set your

audience, budget

and timeframe

How to Boost Posts?


How to Boost Posts?

2. Set your

audience, budget

and timeframe


How to Boost Posts?

3. Click

“Boost Post”


20% Text Rule


How to Target Posts?

1. Click

targeting icon


2. Select

interests, age,

location, gender




3. Click “Save”


Questions?Download the complete Facebook Training Packet on Workstation

facebook 101 - home | scentsy training...

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