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Many of your clients already use Facebook to interact, and you don’t want to miss out on being a part of those conversations! Your Facebook Fan page can help you:

• Build credibility by letting customers give testimonials.• Create customer engagement.• Gain lead generation.• Enjoy immediate customer contact.• Participate in customer service.• Build relationships.

Follow these guidelines to quickly and easily set up your Facebook Fan page:

• Create a personal account on Facebook in order to create a Business Page.• You may have an unlimited number of Facebook pages and fans.• Find a photo that captures your business, and upload it as your “cover photo.” The dimensions for this picture are 851 x 315 px.• Facebook Business pages are public — that means anyone can find and view your page, whether they are logged into Facebook or not.• All content posted on your Facebook page gets indexed on Google.• Start here to create your page on Facebook.• Once you’ve created your Business Page, make it more shareable and easier to find by creating a recognizable vanity URL (e.g. facebook.com/hubspot) at facebook.com/username/.

Getting fans can be easier than you think. Offer a compelling reason why Facebook users should be your fans (great insurance advice, contests, promotions etc.) and you will see your fan base grow!

• Include your Facebook page information on all your marketing materials so your customers can easily find you. • Send an email to your contact list letting them know where to find you.• Use Facebook ads to target your demographic with a compelling message as to

why they should “Like” you. Perhaps offer free quotes or promote a contest. Facebook ads can be set up for as little as $5 a day! Get started here. • Host a contest to entice fans. Facebook has strict rules about hosting contests, so make sure to read them here first.

Social Media is meant to be a two-way conversation, so the most important thing is to drive communication. Don’t just broadcast sales messages all the time. Here are a few topics you can choose from to engage fans:

• Provide a forum for social and family issues.• Help customers with disaster preparedness and emergency recovery.• Create health and wellness discussions.• Speak about insurance industry happenings.• Spread your marketing message.