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Page 1: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

agelessbeauty

techniquesad

vanc

edface to face

Page 2: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

B ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

mission

aveda beliefs

Our missiOn at aveda is tO care fOr the wOrld we live in, frOm the prOducts we make tO the ways in which we give back tO sOciety. at aveda, we strive tO set an example fOr envirOnmental leadership and respOnsibility, nOt just in the wOrld Of beauty, but arOund the wOrld.

1 We believe in treating ourselves, each other and the planet with care and respect. 2 We believe social responsibility is our responsibility. 3 We believe ecological and profit goals are mutually achievable. 4 We believe our authenticity and experience are our points of difference. 5 We believe in inspiring and educating people to integrate wellness and beauty in their lives. 6 We believe in the power of oneness, from our global image to a focused network. 7 We believe learning never ends. 8 We believe in encouraging innovation and empowered decision-making. 9 We believe our actions, products and services should always embody excellence. 10 We believe personal and organizational balance is the key to sustainable success. 11 We believe true leadership is delivered with passion and by example.

Page 3: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

welcome 1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2 The 4 Concepts Of Beauty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

3 Prepare The Skin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

4 Inner Light™ Complexion Finishes . . . . . . . . . . . . . . . . . . . . . . . . 13

5 Principles of Makeup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

6 Intense Classic Eye Application . . . . . . . . . . . . . . . . . . . . . . . . . . 27

7 Intense Contour Eye Application . . . . . . . . . . . . . . . . . . . . . . . . . 33

8 Cheek Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

9 Precise Lip Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

10 Close The Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

a Appendix: Makeup Maps™ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

Page 4: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

1 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

introduction1learning objectivesBy the end of this lesson, you will be able to:

• discuss participants expectations for the Advanced Face to Face class

• connect Aveda’s mission to product packaging, ingredients sourcing

Page 5: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

2introduction

intr

od

uc

tion

1

expectationsWhat expectations do you have for Advanced Face to Face based on the class objectives?

activityConnect the Aveda mission:

productHow does this product represent the Aveda mission?

Page 6: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

3 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

intr

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face Inner Light™ Concealer

Inner Light™ Mineral Dual Foundation

Inner Light™ Mineral Loose Powder

Inner Light™ Mineral Pressed Powder

Inner Light™ Mineral Tinted Moisture

lipsNourish-Mint™ Lip Definer

Nourish-Mint™ Smoothing Lip Color

Nourish-Mint™ Sheer Mineral Lip Color

Nourish-Mint™ Renewing Lip Treatment

Nourish-Mint™ Rehydrating Lip Glaze

Lip Shine

eyesPetal Essence™ Single Eye Color

Petal Essence™ Eye Color Trio

Petal Essence™ Eye Definer

Mosscara™ Conditioning Formula with Iceland Moss

Color Options™ Eye Shadow Transformer

compacts/accessoriesEnvirometal Compact™ Total Face

Envirometal Compact™ Essentials

Envirometal Compact™ Professional

Refillable Lip Color Case–Mint Green

Refillable Lip Color Case–Flax

Pencil Sharpener

cheeksPetal Essence™ Face Accents

urukuUruku Color Gloss

Uruku Lip Pigment

Uruku Bronzer

aveda makeup

Page 7: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

4introduction

intr

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face Inner Light™ Concealer

Inner Light™ Mineral Dual Foundation

Inner Light™ Mineral Loose Powder

Inner Light™ Mineral Pressed Powder

Inner Light™ Mineral Tinted Moisture

lipsNourish-Mint™ Lip Definer

Nourish-Mint™ Smoothing Lip Color

Nourish-Mint™ Sheer Mineral Lip Color

Nourish-Mint™ Renewing Lip Treatment

Nourish-Mint™ Rehydrating Lip Glaze

Lip Shine

eyesPetal Essence™ Single Eye Color

Petal Essence™ Eye Color Trio

Petal Essence™ Eye Definer

Mosscara™ Conditioning Formula with Iceland Moss

Color Options™ Eye Shadow Transformer

compacts/accessoriesEnvirometal Compact™ Total Face

Envirometal Compact™ Essentials

Envirometal Compact™ Professional

Refillable Lip Color Case–Mint Green

Refillable Lip Color Case–Flax

Pencil Sharpener

cheeksPetal Essence™ Face Accents

urukuUruku Color Gloss

Uruku Lip Pigment

Uruku Bronzer

notes

Page 8: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

5 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

learning objectivesBy the end of this lesson, you will be able to:

• identify the 4 concepts of beauty

• list characteristics of the 4 concepts of beauty

the 4 concepts of beauty2

Page 9: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

6the 4 concepts of beauty

learning objectivesBy the end of this lesson, you will be able to:

• identify the 4 concepts of beauty

• list characteristics of the 4 concepts of beauty

the 4

con

cep

ts

of B

eau

ty

2History often repeats itself in fashion and beauty . What are some of the current makeup trends today?

List the key makeup trends below:

Page 10: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

7 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

the

4 c

on

cep

ts

of

Bea

ut

y2

LOOK 1

Eyes:

Lips:

LOOK 2

Eyes:

Lips:

Page 11: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

8the 4 concepts of beauty

the 4

con

cep

ts

of B

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2

LOOK 3

Eyes:

Lips:

LOOK 4

Eyes:

Lips:

Page 12: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

learning objectivesBy the end of this lesson, you will be able to:

• recommend skin care systems using the Elemental Naturesm Consultation

• prepare the skin before a makeup application

©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/20119

preparethe skin3

Page 13: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

10prepare the skin

pr

epar

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aMy elemental natureSM imbalance is:

My skin care system is:

additional recommendations/products:

SKIN CARE RECOMMENDATIONS

morning

cleanse

tone

moisturize

treat

evening

cleanse

tone

moisturize

treat

professional service recommendations:

elemental natureSM facial

botanical skin resurfacing treatment

green science™ skin-renewing treatmentSM

botanical kinetics™

tourmaline charged

all-sensitive™

outer peace™

green science™

enbrightenment™

enbrightenment™ discoloration treatmentSM

outer peace™ acne relief treatment

aveda men pure-formance™ facial

Soy ink on 100% post-consumer recycled paper. Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 800.328.0849 USA / 763.951.6999 aveda.com A7FM-01-1003

BEAUTIFUL SKINSTARTS HEREelemental natureSM

a

Ayurveda, a 5,000 year-old Indian healing tradition, tells us that the spirit of natural elements (infinity, air, fire, water and earth) are to be found in all living things, including you. When these elements are balanced, your skin looks healthy, vital and radiant. When skin concerns surface, it could be a signal that an element needs to be balanced — and Aveda’s here to help.

How would you describe your skin?

Out of the conditions noted, what is your primary concern with your skin?

Which products do you currently use on your skin?

MY SKIN HAS:

dryness

flakiness

fine lines

wrinkles

lack of firmness

occasional dullness

sensitivity

redness

reactivity

hyperpigmentation/freckles

discoloration

pink undertones, no sensitivity

oiliness

no or few wrinkles

larger pores

blackheads

acne/blemishes

normal or combination conditions

elements needing balance: infinity/air elements needing balance: fire elements needing balance: water/earth

Page 14: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

11 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

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how to prepare the skinFollow these simple steps to prepare the skin while educating the guest on the skin care product system .

Explain the morning and evening regime to the guest .

1 Pure Comfort™ Eye Makeup Remover • Remove any existing eye makeup

2 Cleanser • Cleanse the skin

3 Exfoliant • Exfoliate visible dryness

4 Toner • Apply toner

5 Moisturizer • Hydrate the skin

6 Eye Crème • Apply eye crème

7 Renewing Lip Treatment • Hydrate the lips

Page 15: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

12prepare the skin

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notes

Page 16: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/201113

learning objectivesBy the end of this lesson, you will be able to:

• create dewy, semi-matte and ultra matte complexion finishes

inner light™

complexion finish 4

Page 17: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

14inner light™ complexion finish

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complexion overview

One of the reasons for applying complexion products is to create a balanced, healthy-looking complexion . Consider the condition of the skin when choosing complexion products . This will help determine the amount of coverage needed . Guests with few skin challenges will need less coverage than those with challenges such as excessive discoloration or blemishes .

Also consider the skin type (element) when making recommendations . This will help to determine the product finish and texture needed . For example, guests with a Water (oily/acne) nature may prefer powder complexion products to combat oiliness, while a guest with an Air (dry/dehydrated) nature may opt for the hydrated dewy finish foundation products to balance dryness .

Page 18: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

15 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

inn

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choosing complexion shadesinner light™ concealer• Match concealer to skin tone when worn alone or applied on complexion

to balance natural skin tones .

• Choose one shade lighter when worn under foundation.

• For extreme under-eye circles, match concealer to skin tone to avoid “grey effect” created when shade is too light .

inner light™ mineral tinted moisture• Select two to three shades that appear close to natural skin tone.

• Always check by testing color on the face. Apply a small amount of color on the cheek area or along jaw line with a cotton swab . Blend slightly .

• Choose color that blends invisibly into skin.

• If possible, compare colors in daylight or natural light.

• Mix shades, if necessary, to create the perfect color.

inner light™ mineral dual foundation• Choose a shade that matches skin for Infinity, Air, Fire and

Earth Elements .

• Initial application of Dual Foundation may appear slightly lighter on oil-rich skin . (Water Element) . As powder absorbs natural oils from the skin, it will become darker, therefore balancing skin tones .

inner light™ mineral loose powder and pressed powder• Choose the shade that matches skin tone.

• It is easy to apply these sheer formulas because they blend invisibly into complexion .

Page 19: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

16inner light™ complexion finish

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elemental naturesm and inner light™ complexion chart

elemental naturesm Infinity/Air Fire Water/Earth

skin type Normal-to-Dry Dry/Dehydrated Sensitive Oily/Acne Normal-to-Oily

Complexion Occasionally dull, burns, then tans

Sallow, burns easily, may eventually tan

Red undertones, noticeable capillaries, always burns

Overall shininess, rarely burns

Occasional shininess, some resistance to burning

Texture Resistance to burning skin, small pores

Dry, thin skin, small pores, fine lines

Delicate, soft/smooth prone to inflammation and early wrinkles

Soft, some puffiness/ water retention, large pores, few wrinkles

Smooth, thick, large pores, few wrinkles

Challenges Spot dryness/ lack of moisture

Flaky, rough Prone to irritation, rash/itch, breakouts

Excess oil, blackheads whiteheads, acne

Oily in T-Zone, spot blemishes

Balancing Finish

Semi-matte/Dewy Dewy Semi-matte Matte Semi-matte/Matte

Balancing Inner Light™

Product System

1 Concealer2 Tinted Moisture3 Powder Loose, Pressed

or Dual Foundation

1 Concealer2 Tinted Moisture3 Powder Loose,

Pressed or Dual Foundation

1 Concealer2 Tinted Moisture3 Powder Loose,

Pressed or Dual Foundation

OR

1 Concealer2 Dual Foundation

1 Concealer2 Tinted Moisture3 Dual Foundation

OR

1 Concealer2 Dual Foundation

1 Concealer2 Dual Foundation3 Powder Loose,

Pressed

OR

1 Concealer2 Dual Foundation

Tips Use minimal powder where needed on face

Allow skin to remain dewy and hydrated

For maximum coverage, recommend Dual Foundations

If this skin type prefers Inner Light™ Tinted Moisture, use only where needed on face

Explain the importance of proper skin careand moisturizing when applying Dual Foundation

Page 20: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

principles of makeup5

17 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

learning objectivesBy the end of this lesson, you will be able to:

• explain the principles of Color Theory

• explain the principles of Blending Textures

main points1 color theory principles • Primary Colors

• Secondary Colors

• Tertiary Colors

2 color terminology

3 color cone

4 color schemes

5 light, dark and bright principles

6 blending texture principles

• Warm and Cool Colors

• Neutrals

• Complementary Colors

Page 21: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

18principles of makeup

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1 color theory principles

Primary Colors• A color that can not be achieved by mixing other colors together.

• From primary colors all other colors are created.

• Primary colors are the building blocks of the color spectrum.

• Primary colors are strong, bold colors.

• The three primary colors are: Red, Yellow, Blue.

Secondary Colors• A secondary color is a color that is achieved by mixing equal amounts of two

primary colors .

• The three secondary colors are: Green, Orange, Violet.

Tertiary Colors• Tertiary colors are created by mixing equal amounts of a primary

and secondary colors .

• The six tertiary colors: Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet and Red-Violet.

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19 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

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Warm Colors On the color wheel, colors from Red to Yellow-Green are considered warm .

Cool Colors On you color wheel, colors from Red-Violet to Green are considered cool .

NeutralNeutral are hues devoid of color . The center of our Color Wheel will represent neutral . The typical Neutrals are Black, White and Grey.

Complementary Colors• Colors that rest diagonally from each other on the Color Wheel are called

Complementary Colors .

• When these colors are placed next to each other, they enhance each other . But when they are mixed together, they neutralize each other .

• Using colors that are complementary to your guest’s eyes will enhance her eye color .

Page 23: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

20principles of makeup

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2 color terminologyHue: GRADATION OF COLOR • The characteristics of a color, or a color as we have identified it,

i .e . red, blue, yellow etc . • These are colors that have not been mixed with white, grey or black.• Hues are pure, unadulterated, brighter and/or more intense.

Tint: WHITE • A variation of a hue when it is mixed with white.• The more white added to a color, the lighter the color tends to appear

with regard to weight . • Pink is a tint of red.

Tone: GREY • A variation of a hue when it is mixed with grey.• This combination tends to produce a color that is less glaring or less

emphatic (dull or dead) .• Mauve is a tone of red.

Shade: BLACK • A variation of a hue when it is mixed with black. • The more black that is added, the darker the color becomes.• Shades of a hue tend to be more somber and appear to be heavier

colors with regard to weight .• Burgundy is a shade of red.

Intensity: VIBRANCY OF COLOR • Intensity is the relative strength of a color; i.e. yellow is less intense

than blue .• Red satin is more intense than red wool.

Value: LEVEL OR DEPTH OF COLOR • Value is the relationship of lightness versus darkness of a color.• The value of color in relation to the skin or the eye color is important

because it will determine whether a color is a highlight or a contour .• One color may be a highlight for one person and a contour for another.

Page 24: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

21 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

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3 color coneThe color wheel is not just a two dimensional concept—with the addition of white, grey, and black the color wheel becomes three dimensional . We call this figure a double color cone .

Color TerminologyWhen we take a color triangle out of the color cone, we can see the effect of white, grey, and black to a particular color . This also assists us in learning terminology to use with guests when talking about color .

activityWhite

Black

Grey HueTone

Tint

Shade

Page 25: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

22principles of makeup

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4 color schemesWe will primarily use these color schemes when it comes to creating current looks . There are three color schemes that we will be discussing:• Monochromatic • Analogous• Complementary

Monochromatic • “Mono” means one and “chroma” means color.• Monochromatic application will have the same color tones on eyes, cheeks,

and lips .• This application is classic and timeless.• Tints, tones and shades create this look easily. (Color Cone)

Analogous• Analogous color schemes are created by using colors that are next to each

on the color wheel . • Red, Red-Violet, Violet: Analogous Cool.• Red, Red-Orange, Orange: Analogous Warm.

Complementary• Complementary colors schemes are create by choosing colors opposite of

the eye color .• Complementary colors are opposite each other on the color wheel.• These colors enhance each other when placed next to each other but

neutralize each other when mixed together . • Complementary colors are: Red and Green, Blue and Orange, Yellow

and Violet.

Page 26: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

23 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

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Directions: Participants will create each of the color schemes using Aveda makeup .

monochromatic

analogous

complementary

Page 27: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

24principles of makeup

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Dark Y/O Dark B/G Dark B/V Dark V/R

D

ark

R/O

Light B/B

Light V/B

L

ight

O/R

Light Y/O

Pastel Blue

Pastel Violet

Pastel Y/O

YELLOW GREEN BLUE VIOLET

RE

D

ORAN

GE

VIOLET BLOOM

BLACK TULIP

GOBI SANDS

BLUE DAWN

AZURE RAIN

COPPER HAZE

GOLDEN JASPER

COOLLIPS:• Plums• Roses• Pinks

CHEEKS:• Plum Touch• Tessarae• Rose Blossom

WARMLIPS:• Peaches• Nudes• Spices

CHEEKS:• Apricot Whisper• Peach Lights• Bronze Glow• Uruku Bronzers

TWILIGHT

PLUM MIST

AQUA PEARL

SWEET GRASS

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25 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

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5 light & dark and bright colors

Light ColorsLight Colors enlarge or “bring out” .

Dark ColorsDark Colors make an area appear smaller .

Bright ColorsBright Colors accentuate .

Page 29: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

26principles of makeup

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6 principles of blending textures1 Basic Principles

• Creme blends with creme. • Powder blends with powder.

2 Creme=Powder (Applying creme product first and layering with powder product) List examples:

3 Building Colors • Applying Eye Definer and setting with Eye Shadows. • Physically mixing Eye Shadows with Eye Color Options Transformer. • Dampening brush with Eye Color Options Transformer to intensify

Eye Shadow .

Page 30: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

27 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

learning objectivesBy the end of this lesson, you will be able to:

• apply color theory to choose colors

• create the Intense Classic Eye Application

• apply false lashes

intense classic eye application6

Page 31: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

28intense classic eye application

learning objectivesBy the end of this lesson, you will be able to:

• apply color theory to choose colors

• create the Intense Classic Eye Application

• apply false lashes

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AV-2218-001Round 3 NEW EYE – 1/08/10

Intense ClassicEye Application

option 1

Page 32: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

29 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

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AV-2218-001Round 3 NEW EYE – 1/08/10

Intense ClassicEye Application

AV-2218-001Round 3 NEW EYE – 1/08/10

Intense ClassicEye Application

1 Prepare the lid .

TOOL: __________________

2 Apply highlight color from brow bone downward to a fade past the crease .

TOOL: __________________

AV-2218-001Round 3 NEW EYE – 1/08/10

Intense ClassicEye Application

AV-2218-001Round 3 NEW EYE – 1/08/10

Intense ClassicEye Application

3 Blend contour color from lash line to past the crease on upper lid . Connect to inner and outer corners of the eye along lower lash line .

TOOL: __________________

4 Encircle the eye with Eye Definer and diffuse color .

TOOL: __________________

AV-2218-001Round 3 NEW EYE – 1/08/10

Intense ClassicEye Application

AV-2218-001Round 3 NEW EYE – 1/08/10

Intense ClassicEye Application

5 Set Eye Definer with define color and blend softly .

TOOL: __________________

6 Apply mascara and finish the brow .

TOOL: __________________

Page 33: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

30intense classic eye application

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option 2

Page 34: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

31 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

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AV-2218-001Round 3 NEW EYE – 1/08/10

Intense ClassicEye Application

1 Prepare the lid .

TOOL: __________________

2 Apply Eye Definer along top lash line and diffuse ½ way up to the crease . Line lower lash line and diffuse connecting inner and outer corners .

TOOL: __________________

3 Set Eye Definer application on top and bottom with define color and blend softly .

TOOL: __________________

4 Apply contour color above define color on top lash line and fade past crease . Diffuse along bottom lash line on outer edges of define color .

TOOL: __________________

5 Apply highlight color from contour color up to brow .

TOOL: __________________

6 Apply mascara and finish the brow .

TOOL: __________________

FOR ADDED INTENSITY: Line the inner rim

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32intense classic eye application

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band lash application• Band lashes come in a standard size.

• Reshaping the eyelashes should be avoided if possible.

• Eyelashes that are longer in the center will give eyes a more rounded look.

• Eyelashes that are longer at the outer corner will elongate the eyes.

notes

Page 36: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

33 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

learning objectivesBy the end of this lesson, you will be able to:

• use color theory to choose colors

• create the Intense Contour Eye Application

• apply false lashes

intense contour eye application7

Page 37: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

34intense contour eye application

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AV-2218-001Alt 1 – 12/27/09

Intense ContourEye Application

option 1

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35 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

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AV-2218-001Alt 1 – 12/27/09

Intense ContourEye Application

1 Prepare the lid .

TOOL: __________________

AV-2218-001Alt 1 – 12/27/09

Intense ContourEye Application

3 Blend contour color into the contour .

TOOL: __________________

AV-2218-001Alt 1 – 12/27/09

Intense ContourEye Application

5 Intensify outer ¹⁄³ of lid from lash line to contour using the define color .

TOOL: __________________

AV-2218-001Alt 1 – 12/27/09

Intense ContourEye Application

AV-2218-001Alt 1 – 12/27/09

Intense ContourEye Application

4 Use Eye Definer to line entire upper lash-line and outer ½ of lower lash line, connect at outer corners . Diffuse and blend . Set Eye Definer with define color and blend softly .

TOOL: __________________

AV-2218-001Alt 1 – 12/27/09

Intense ContourEye Application

6 Apply mascara and finish the brow .

TOOL: __________________

2 Apply highlight color from brow bone downward toward the contour and from inner corner of the eye onto lid fading upwards into contour .

TOOL: __________________

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36intense contour eye application

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option 2

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37 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

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AV-2218-001Round 3 NEW EYE – 1/08/10

Intense ClassicEye Application

1 Prepare the lid .

TOOL: __________________

2 Apply Eye Definer to line entire upper lash line and outer ¹⁄³ of lid from lash line to contour . Apply on outer ½ of lower lash line, connecting outer corners . Diffuse and blend .

TOOL: __________________

3 Set Eye Definer application with define color and blend softly .

TOOL: __________________

4 Blend contour color into the contour .

TOOL: __________________

5 Apply highlight color from inner corner of the eye onto the lid fading upwards towards the contour and above contour to brow bone .

TOOL: __________________

6 Apply mascara and finish the brow .

TOOL: __________________

Page 41: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

38intense contour eye application

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individual lashes application1 Lift lash gently from tray .

2 Follow Application Tips in workbook (listed below):

• Most natural effect is created by using varying lengths of lashes.

• Using tweezers, lift one group of lashes from the container and dip the base into glue .

• Mascara should be used to curve the natural lashes into the false ones for a seamless application .

3 After completing application of the Intense Contour Eye, apply individual lashes to demo model .

4 Follow natural lash line shape .

5 Lashes can be applied at outer corner only to accentuate application .

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39 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011

learning objectivesBy the end of this lesson, you will be able to:

• balance and enhance facial features

cheek application8

Page 43: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

40cheek application

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balancing facial features“When would you balance facial structure?”

1 This technique is best for makeup applications that are not easily viewed at close range:

• Photographic work

• Stage

• Theatre

• TV

Contouring2 Contouring–dark colors will minimize or make it appear smaller . Choose products

2–3 shades darker than skin .

• Beneath cheekbone

• Temple area

• Along the sides of the nose

• Along the hairline

• Chin, if necessary

Highlighting3 Highlighting–light colors will bring and area forward, or make it appear larger .

Choose powder/creme products 2–3 shades .

• Center of forehead

• Under eye area

• High on cheekbone to center of cheeks

• Brow bone

• Above the lip and Cupid’s Bow

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41 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

learning objectivesBy the end of this lesson, you will be able to:

• select lip colors

• create the Subtle/Nude and Intense Precise Lip Applications

• balance and enhance the lips

lip applications9

Page 45: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

42precise lip application

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To create a symmetric mouth, use the following guidelines:1 Begin on inside of outer corner of top lip, working toward center of lip .

2 Repeat on other side of the mouth, working toward center of the lip .

3 Create the “M” at the center of the top lip .

4 Begin bottom lip at the inside of outer corner, working toward center of lip .

5 Repeat on the other side of the mouth, working toward center of lip .

6 Fill in the entire mouth .

1 2

3

4 6 5

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43 ©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/2011

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intense precise lip application

lip liner Begin by prepping the lip with Nourish-Mint™ Renewing Lip Treatment .

Benefits• Use Nourish-Mint™ Lip Definer when a more defined lip line is desired .

• For longer wear.

• Helps prevent feathering.

ApplicationFollow the natural contour of lips .

lip color BenefitsAn important focal point to the overall look .

Application• For greater control when shaping lips, use a Aveda’s Retractable Lip Brush.

• Follow the natural contour of the lips.

Page 47: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

44precise lip application

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subtle/nude lip applicationnourish-mint™ lip definer Begin by prepping the lip with Nourish-Mint™ Renewing Lip Treatment .

Tip: If needed, apply a small amount of liquid complexion product to create a nude lip .

Benefits• Use Nourish-Mint™ Lip Definer when a more defined lip line is desired .

• For longer wear.

• Helps prevent feathering.

ApplicationFollow the natural contour of lips . Fill in the entire mouth .

lip color, uruku color gloss, nourish-mint™ rehydrating lip glaze, or lip shineBenefitsAn important focal point to the overall look .

Tip: For a nude lip, chose a color that is the same or slightly lighter than your natural skin tone .

Application• For greater control when shaping lips, use a Aveda’s Retractable Lip Brush.

• Begin in center and fill in following the natural contours of lips.

Page 48: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

©aveda corp | all rights reserved | aveda education | makeup: advanced face to face | date revised: 12/201145

learning objectivesBy the end of this lesson, you will be able to:

• ask for the sale

• increase your retail sales

• build your confidence

• expand makeup artistry skills

close the sale10

Page 49: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

46close the sale

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List what was most valuable to you from the Advanced Face to Face information and explain why .

How will you use this information to impact your services and sales?

How will you use this information to grow your career?

Page 50: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

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Page 51: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

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aveda skin care a.m. p.m. eye makeup remover

cleanse

exfoliate

tone

moisturize

protect

treatment

aveda makeupfaceconcealer foundationpowder

eyes and browseye linereye colormascara eye brow

cheeksbronzer face accents

lipslip liner lip colorlip gloss

brushes medium eye color brush eye contour eye smudger brush brow and lash brush complexion brush blush brush bronzing brush retractable lip brush foundation brush

compacts/accessories envirometal compact™ essentials envirometal compact™ total face envirometal compact™ professional sharpener

© Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 USA / 763.951.6999 aveda.com

guest: date:artist: salon/experience center:

makeup map™

aveda hair color maintenance/enhancementshampoo

conditioner

other

Page 52: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

ap

pen

dix

Page 53: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

ap

pen

dix

aveda skin care a.m. p.m. eye makeup remover

cleanse

exfoliate

tone

moisturize

protect

treatment

aveda makeupfaceconcealer foundationpowder

eyes and browseye linereye colormascara eye brow

cheeksbronzer face accents

lipslip liner lip colorlip gloss

brushes medium eye color brush eye contour eye smudger brush brow and lash brush complexion brush blush brush bronzing brush retractable lip brush foundation brush

compacts/accessories envirometal compact™ essentials envirometal compact™ total face envirometal compact™ professional sharpener

© Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 USA / 763.951.6999 aveda.com

guest: date:artist: salon/experience center:

makeup map™

aveda hair color maintenance/enhancementshampoo

conditioner

other

Page 54: face ageless advanced tecniues to face beauty...the skin 3 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product

Soy ink on 100% post-consumer recycled paper . Please recycle . ©Aveda Corp ., Minneapolis, MN 55449-7106 USA 800 .328 .0849 / USA 763 .951 .6999

aveda .com