Whatever The Weather

By Fabulous Four:Tierney HiltonEmma Walsh

Deimante TermenaiteIsabel Williams

Our app is aimed at anyone who struggles to decide what to wear due to the unpredictable weather.

People are indecisive on what to wear.You can use this app any day, any time when you are getting

dressed.It can be used all over the world as the weather changes. To

make getting dressed easier.

Who: Anyone – any age. What: Not knowing what to wear given the weather

forecast.When: Any time of day – whenever the user is

thinking of going outside.Where: All over the world.

Why: Getting dressed more appropriately.

Our problem is that…

people get dressed and ready for the day, but they don’t know what to wear as the weather is constantly changing

for much of the year.

How do you know what to wear for ever-changing

weather?

Would it be useful to get this information when you get a weather forecast?

Would people benefit from receiving a weather forecast each morning as a reminder? With

information about ‘what to wear’?

How do you know what to wear for ever-changing weather?

It is difficult to think about what to wear each morning – most people (according to our research) aren’t organised enough

to plan their weeks’ outfits in advance.

Would it be useful to get this information when you get a weather forecast?

Advice on suitable or unsuitable clothing would be great, especially if you can time that information for when you wake

up.

Would people benefit from receiving a weather forecast each morning as a reminder? With information about ‘what to

wear’?Most people wake up e-mails or announcements from apps…

i.e. news apps giving the headlines etc.This information would be great to have when you wake up so that you can use it to plan your day and the clothes that

you will wear.

To view our video click here

Our team, Fabulous Four, is developing a mobile appto help anyone who struggles what to wear, due to unpredictable

weather, to get out off the house quicker without a struggle deciding what to wear.

What does our user look like?

Our users will be: Male and Female

Aged from 4-104! Young and old! They will have a love of staying warm in the cold and cool in the warm!

This will be a common feature for them all.

Some qualities that people have when using this app are:Used by people of all ages and any gender. Used by people who are

indecisive on what to wear when getting dressed .

Some other alternate apps were ‘Charge on the GO’And ‘Beauty Box’. We found that similar apps like this

already existed in the market.

The apps in question dealt mainly with ‘what to wear’ rather than thinking about suitable clothing for current

and up-coming weather conditions.

Our most valuable feature is the ability to get reliable weather information for the full day… this

will in turn make decisions about what to wear, not only to look good but also to be functional.

We have also thought about the potential for making money by linking the ‘what to wear’ page to high-street shops who can advertise their products for a particular

weather market… i.e. when it is snowing, The Sock Shop might advertise skiing socks for sale so that people don’t get

cold feet.

To view our Balsamiq’s click here

Our app idea seems like it could feasibly be put together using information from other providers. We would really on

accurate weather forecasts – these can be obtain free of charge from BBC and other providers. The results would then be cross-referenced with a database to show what

clothes would be needed. This database could also link to our advertisers who could advertise their product based on

what the weather conditions recommend.

The App is Free Targeted advertising

Our marketing would initially be targeted in three areas:

1. Youtube Channel – showing how to use our app and the benefits of having the information from our app when you wake up

2. Free app giveaway – target school students to start with by giving the app free to them. They will then show their parents who will see the benefits

3. Social Media Profile – raising awareness of our app on social media