fabrice.epelboin igniteparis1 us
DESCRIPTION
Ignite Paris first edition - Fabrice Epelboin's presentation : Agregation as media disruption - Aggregation is the new mediaTRANSCRIPT
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information value chain
analysisin the media,
from pre(www)historyuntil today
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information value chain
analysis
feedback distribution monetization
monitoring validating producing aggregation
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monitoring2.0‘dot com’pre www
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validating2.0‘dot com’pre www
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producing content
2.0‘dot com’pre www
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aggregation2.0‘dot com’pre www
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monetization2.0‘dot com’pre www
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distribution2.0‘dot com’pre www
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feedback2.0‘dot com’pre www
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the end ofportal
Netvibes marked the end of a period...and the beginning of an era :the atomization of information
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portalaggregationpremix is not legit anymoreeverybody’s doing his mix
media are just content feed provider
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portalaggregation
feedthe feed concept is overthrowing the information source
validation is done by the communityreal-time instead of ‘rendez-vous’
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portallaggregation
feedmonitoring
traditional media are surpassed by information’s speedcrowdsourcing is faster
monitoring and getting informed are more and more synonymous
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aggregationfeed
monitoringfor all ?
geeky toolsvery efficient for tech-information
too low signal/noise rationfiltering could save the day
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is aggregationgetting everyone intobusiness intelligence ?
Buzz & monitoring : push & pulltwo sides of the same coin
In this room, who monitors topics instead of just getting informed ?
info-geeks are ahead of the
crowd
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will aggregationtransformthe web ?
Digg, Facebook, Twitter, Friendfeed, Brightkite...Most innovative uses of today’s web...
are related to aggregation
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will aggregationtransform
information ?Communities, social networks, identity, tags, geo-localization...
aggregation possibilities are infinite
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aggregation‘augment’ information
Twitteraggregation as information sound board
Friendfeedaggregation as conversation structure
agment as in agmented reality
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aggregationis disrupting media
disruption \Dis*rup”tion\, n. : 1. To throw into confusion or disorder
II. To interrupt or impede the progress, movement or procedure ofIII. To break or burst; rupture
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aggregationis the new media
Thefilter, Last.fm, moodstreamaggregation is becoming a media