fabio rodriguez wi-fi and heterogeneous networks
TRANSCRIPT
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
Users Want more data
Mobile data traffic growth
Mobile broadband subscriptions up
Metro densification
More devices, more Wi-Fi capable devices and more Wi-Fi usage on Wi-Fi capable devices (Wi-Fi devices doubling).
Source: Mobidia (2013)
Aug 2012
Apr 2013
33% 27%
67% 73%
Cellular
Wi-Fi
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
Fast, now & everywhere
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
Data rate
However Today this is often the case
can that harm your business?
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
You want Seamless user experience
+++Improve Densify Add
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
Core network / controller
Internetgrade
Main Unit
Macro RBS
AP Small RBS
Small RBS
Small RRU
Small RRU
Small RRU
Small RRUAP
The result: One Network
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
Wi-Fi is part of that performance experience
How?
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
IN CITY centers
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
And High Traffic Venues
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
And Special events
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
Wi-fi is integrated into the mbb offering
Technology visualizationWiFi performance not guaranteed
Cumbersome to monetize Carrier WiFi
Performance & business visualizationCarrier WiFi performance guaranteedMonetize Carrier WiFi (part of data bucket)
2G 3G 4G
Carrier & Public WiFi
Mobile Broadband
Public WiFiPerformance
indicator
Operator controlled access(2G/3G/4G/WiFi)
Today Vision
Coverage & Access technology
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
Public
Free
[Advertisers pay - display and push LBA]
Public
Paid
[Hrly, Dly, Wkly...]
Other Carrier
[Roaming Agreement]
Other Carrier
[Offload eg. $/Mbps/mo.]
City Free Wi-Fi
[City-owned mounting/power
assets]
Stadiums SMB and Chains Special Events
Free
with Broadband Subscription
[Churn Reduction]
DIRECT
OPERATOR MANAGED SERVICES to ENTERPRISE
WHOLESALE
More revenue potential through better access
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
“With nearly 50 percent of our guests using Wi-Fi and their bandwidth demands continuing to accelerate, we sought a high-performance network partner which could ensure we continue to serve our customers’ needs on a ‘go-forward basis’.
– Richard Tudgay, VP of information technology for Omni Hotels
Case 1: OMNI HOTELS
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
› Serves 45 million commuters
› 30 BelAir100 APs provide ubiquitous coverage of station common areas › Wi-Fi service is free:
– Attract travelers– Promote extended stay
– Augment cellular capacity
Case 2: St. Pancras Station
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
End-user
connects to WIFI
Location based
Pop-up ad appears
Getting off @ Columbus Circle?
Get 20% off any breakfast item when showing this ad today!
20%
End-user
connects to WIFI
Pop-up ad
appears Your next visit could be on us!!
Case 3: Ad-Based WIFI (US)
Push ads to handheld devices via WIFI on bus station or
airport / Mall
Push ads to handheld devices via WIFI at arena
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
Case 4:Wi-fi in Korea
Free Wi-fi now offered at public areas nationwide.
Wi-Fi complementing MNOs strategy through user experience.
Operator revenues 5% CAGR ARPU 5%-20% (2012)
Wi-Fi traffic growth under 40%.
Jan-12
Apr-13
3G
4G
WiFi
Data traffic (TB/Month)
35
25
20
30
Q1 2013
Q1 2012
Q1 2011
Service ARPU (KRW 000)
SKT
KT
LGU+
Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013
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