fabian kienle business development manager, eastern emea @ citrix systems inc

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Move to Windows 7 at minimum cost by using the most strategic model: Desktop Virtualization by Citrix XenDesktop4. Fabian Kienle Business Development Manager, Eastern EMEA @ Citrix Systems Inc. Never change a running system. IT Best Practice till today. - PowerPoint PPT Presentation

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Page 1: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Presentation title (IMPORT THROUGH MENU View or Insert -> Header & Footer)

Page 2: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Fabian Kienle

Business Development Manager, Eastern EMEA @ Citrix Systems Inc.

Move to Windows 7 at minimum cost by using the most strategic model: Desktop Virtualization by Citrix XenDesktop4

Page 3: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Never change a running system

IT Best Practice till today

Page 4: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Theory of economic development, 1912

Business Cycles, 1939

Page 5: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

New things will be created and old things destroyed

Joseph Schumpeter: Theory of economic development, Berlin 1912, page 157

Page 6: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Self Service

Page 7: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Self Service

Page 8: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Windows 7: Rapid Adoption

Ed Bott/Dimensional Research | April 2009/Jan 2010Months after release

%

Adoption

• 58% expect to deploy Windows 7 by the end of 2010

Page 9: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Everyone on Win 7 in 18 months! Can we do it?

What alternatives are there to desktop refresh?

Will migration affect productivity?

How will this help my data security?

Page 10: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

* Projected $3.9M for 2,500 moderately managed desktops

# locations

Computers tobe upgraded

Computers tobe replaced

Projected cost: $3.9M*

1,375 4

1,115 2

Page 11: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Time to Renovate Your Desktop Infrastructure?

Page 12: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Install apps per PC

Ongoing PC refresh

User tied to endpoint

Data local to endpoints

Simplicity Flexibility Security TCO

Windows 7 the “Old Way”

Page 13: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

• Desktop = device

• Corporate PC

• Image & deploy

• Fixed access

• Allocated costs

2009 2010 2011

• Desktop = service

• Any device

• Self-service experience

• Dynamic access

• Usage-based costs

Vision: Desktop as a Service

Page 14: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Install apps per PC

Ongoing PC refresh

User tied to endpoint

Data local to endpoints

Virtual apps/desktops on demand

Leverage existing PCs (Migrate to diskless client.)

Any device, anywhere

Data locked down in data center

Windows 7 Upgrade Enabled by Desktop Virtualization

Simplicity Flexibility Security TCO

Page 15: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Easy/Risk-free Windows 7 Upgrade

• Adopting virtualization lets us deploy Win7 easily and quickly on demand

• I get risk free deployment through virtualapps and desktops

• Repurposed my refresh budget as a strategic investment

• Not worried about desktop data security. It’s locked down in my DC

Page 16: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Upgrade to Windows 7 with Desktop Virtualization

Computers tobe upgraded/replaced

Existing PCs with Virtual Apps

Virtual Desktops withVirtual Apps

Projected cost: 30-40% less

# locations

0 Data Center

1000 Data Center

1500 Data Center

Page 17: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Tightly Coupled & Locally Installed

AppsAppsAppsApps

Desktop OSDesktop OSDesktop OSDesktop OS

ProfileProfileProfileProfile

HardwareHardwareHardwareHardware

UserUserUserUser

Traditional Management Tools & Processes

1. Procedure1. Procedure

2. Image2. Image

3. Secure3. Secure

4. Deploy4. Deploy

8. Retire8. Retire

7. Back-up7. Back-up

6. Maintain6. Maintain

5. Monitor5. Monitor

Deploy

Page 18: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

On-demand assembly &

delivery

User ProfileUser ProfileUser ProfileUser Profile

ClientClientClientClient

UserUserUserUser

AppsAppsAppsApps

Desktop OSDesktop OSDesktop OSDesktop OS

ProfileProfileProfileProfile

Virtualized & IsolatedEnd-point Components

Page 19: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Simplicity is power.The power of one

Page 20: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

• One image of apps & desktops

• One data backend

• One user interface - anywhere

• One central security solution

• One password

• One solution for any workplace

• One supplier for centralized desktop management

Citrix XenDesktop – The power of one

Page 21: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

OS Image1.PVS „Images builder“

• Creation of the OS Image• ..“as it is“....with applications

2.Stored onto Network Storage3.Managed by Provisioning Services

Network Storage

CitrixProvisioning

Server

HW

OS

End UserSystem

WordExcel Outlook

Visio SAP

Windows XP

Windows XP

Single Image Managementby Citrix Provisioning Services

Page 22: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Single Image Managementby Citrix Provisioning Services

Network Storage

HW

End UserSystem

Windows XP

NetworkBoot

AppOS

CitrixProvisioning

Server

Page 23: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Network Storage

CitrixProvisioning

Server

Hardware

Citrix XenServer

W7

App

W7

AppApp

WinXPW7

AppAppApp

Citrix XenServer / Hyper V

Windows Vista

Single Image Managementby Citrix Provisioning Services

for direct streaming into the VM, regardless if based

on XenServer,Hyper-V or ESX/Vsphere

Page 24: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

The Big Picture

Page 25: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

The only reason why IT exists, is because users need Apps to do their jobs

Mark Bowker in the case study Desktop-Virtualization – Drivers, Challenges and Best Practices, September 2009

Page 26: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

User User

CitrixXenApp

Users ony need one thing ….APPLICATIONS !

Presentation Server

App

End UserSystem

HW

App

OS

App

Citrix ICACitrix

XenServer/Hyper-V

PC Blade

Hardware

Desktops- XenApp

- WindowsXP- Windows 7

Citrix ICA

Citrix ICA

Hardware

Windows Server OS

XenApp

App App App

File Server

User User

CitrixXenApp

Citrix Streaming

Citrix ICA

Citrix Stre

aming

Citrix ICA

Page 27: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

The big picture ….only from CitrixDelivery of Desktops and Applications

Installed into the single provisioning service image

Streamed by Citrix XenApp

virtualized by Citrix XenApp

Delivered by Citrix XenDesktop

Page 28: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

New XenDesktop 4 HDX-Extensions

Webcams and VoIP

Optimization for branch offices via WAN

3D Graphics – CAD/CAM,GIS

Flash-Multimedia and Apps

Page 29: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Commonly supported USB devicesMulti-card Reader

Blackberry PDA

iPod style MP3 devices

MIDI Keyboards

CAD/CAM Graphics Tablets

Printers and Scanners

Presentations Pointer

Smart Cards

Security Dongles

Webcam, USB Headsets

Multi-monitor support

Local Printing

USB support

Windows Media Acceleration

Flash Acceleration

3D and Aero Glass

VoIP Softphone

Page 30: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

HDX3D 1.1 Specs

Two modes of high speed compression

WAN performance - 2 - 5 Mbps bandwidth and 100-150ms latency

Support for XP 32/64 bit; Windows7 32/64 bit

Up to 1920 x 1200 resolution

Support applications written in all graphics protocols includingOpenGL and DirectX

Page 31: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

LIVE DEMO

Page 32: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

• Any device, anytime, anywhere

• HDX™ user experience

• FlexCast™ delivery technology

• On-demand apps by XenApp™

• Open architecture

Page 33: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Winner: InfoWorld Technology of the Year Best of Interop (Virtualization)

Page 34: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Getting Started with Desktop Virtualization

Page 35: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Start simple with VDI

Contractors, Offshore Developers, early adopters

Implement assigned VDI desktops with existing app management and local profiles

• Access from any device, anywhere

• Increase data security

• Early success for desktop virtualization

ValueFeatures

• Centralized VM-based desktop

• Secure remote access

• Deliver to any device on any network

Page 36: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Expand VDI with Single Image Management

+ Productivity workers in HQ, Branch Offices, Support Centers

WAN optimization

USER PROFILEUSER PROFILE

OSOS

• Minimize storage costs

• Enable large scale deployment

• Instant OS migration

ValueFeatures

• Single Image Management for pooled users

• Accelerated Profile Management

• WAN Optimization to support larger deployments at branch offices

Page 37: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc
Page 38: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Hosted Hosted VM-based VM-based desktopsdesktops

(VDI)(VDI)

Local Local StreamedStreameddesktopsdesktops

Hosted Hosted Blade PCBlade PCdesktopsdesktops

Hosted Hosted sharedshared

desktopsdesktops

Local Local VM-basedVM-baseddesktopsdesktops(offline)(offline)

USER TYPESMobileusers

Taskworkers

Virtual apps Virtual apps InstalledInstalleddesktopsdesktops

FlexCast™ Delivery Technology

Page 39: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Office Workers Mobile WorkersTask Workers

HostedHostedApps Streamed / HostedStreamed / Hosted Streamed / LocalStreamed / Local

Thin ClientThin ClientDevices Desktop ApplianceDesktop Appliance LaptopLaptop

OS SharedShared XenDesktop VDIXenDesktop VDI Installed / Local VMInstalled / Local VM

User Segmentation

Page 40: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Hardware

Page 41: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Applications

Page 42: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Enable On-Demand Apps

• Fully managed apps with user self-service

• Lower app management costs by simplifying desktop image

• Enable any mobile device

Implement Citrix Receiver on all endpoints

USER PROFILEUSER PROFILE

APPSAPPS

OSOS

ValueNew Features

• Mobile Receiver

• Most-used apps centralized

• Dazzle for on-demand apps

Page 43: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Personalization

Page 44: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

XenDesktop4 in space....

Page 45: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Citrix is the

of corporate apps and desktops

Citrix is the

of corporate apps and desktops

Page 46: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

[email protected]

www.v-alliance.eu

Thanks for your attention !

Page 47: Fabian Kienle  Business Development Manager, Eastern EMEA @ Citrix Systems Inc

Presentation title (IMPORT THROUGH MENU View or Insert -> Header & Footer)

Thank you for your attention!