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TRANSCRIPT
Going Deeper, Seeing Further…Companies have studied demand necessities, but ethnographic research focuses on consumer.
MauricioZambranoDesign,Business&Innovation
Going Deeper, Seeing Further…Corporate ethnography is based more on identity of consumer than functionality of the product.
MauricioZambranoDesign,Business&Innovation
Going Deeper, Seeing Further…The context of the questions made for the product are zoomed out to interpret better the process.
MauricioZambranoDesign,Business&Innovation
Going Deeper, Seeing Further…People behavior is studied in a personal manner to understand their necessities, then overlapped as a group.
MauricioZambranoDesign,Business&Innovation
Going Deeper, Seeing Further…Analogy is used to have similar cases compared to the current, having a wide context as a result.
MauricioZambranoDesign,Business&Innovation
-The club uses the whiteboard in order to clarify ideas.
MauricioZambranoDesign,Business&Innovation
Ethnographic Research, Discussion in the Hofstra University Start-ups Club
-One of the 5 leaders talked the most, however, every leader participated at some point.
MauricioZambranoDesign,Business&Innovation
Ethnographic Research, Discussion in the Hofstra University Start-ups Club
-The leaders of the club gathered in the same area (at front of the projector)
MauricioZambranoDesign,Business&Innovation
Ethnographic Research, Discussion in the Hofstra University Start-ups Club
Ethnographic Research, Discussion in the Hofstra University Start-ups Club-There were 3 projectors in the room for everyone to watch the material being shown closely
MauricioZambranoDesign,Business&Innovation
Ethnographic Research Observations-There was a conflict between two leaders throughout the meeting.
MauricioZambranoDesign,Business&Innovation
Ethnographic Research Observations-Almost every member of the club had a beverage.
MauricioZambranoDesign,Business&Innovation
Ethnographic Research Observations-The room is divided in 3 tables for the students to sit in.
MauricioZambranoDesign,Business&Innovation
Ethnographic Research Findings-In order to work correctly, every member needs to bring their own computer to work on their start-up projects. A way to satisfy everyone at the same time would be useful.
MauricioZambranoDesign,Business&Innovation
Interviewing Humans-The goal of interviewing is to discover the user’s needs and desires and how they would use the outcome of the project.
MauricioZambranoDesign,Business&Innovation
Interviewing Humans-Prepare for the interview by creating a guide including goal of study, context of subject of interview, warm-up questions and primary questions.
MauricioZambranoDesign,Business&Innovation
Interviewing Humans-Interview consists of three components: Introduction, Body and Conclusion.
MauricioZambranoDesign,Business&Innovation
Interviewing Humans-Conduct interview effectively by making subject comfortable, staying calm, listening subject and listening to specific details.
MauricioZambranoDesign,Business&Innovation
Interviewing Humans-Evaluate subject’s behavior patterns, language, needs and priorities, and mental models in order to find needs and desires.
MauricioZambranoDesign,Business&Innovation
Interview GuideOpen general
-Introduction and explanation of goal of interview.-Name, major and year of study?-What do you like about HUSU?
MauricioZambranoDesign,Business&Innovation
Then go deep
-Why is it important to get connections in the club?-Do you have experience in entrepeneurship?-Tell me more about it…-I would like to know more about the club itself (specifically looking for needs and desires)
Edited Interviewhttps://www.youtube.com/watch?v=ce_bRomGGxw
MauricioZambranoDesign,Business&Innovation
Interview FindingsThe main problem in the club is the scarcity of members that satisfy all the work fields and their participation in start-up projects.
MauricioZambranoDesign,Business&Innovation