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FA102a, Research and Brand Development Taste Simulating Mouth Gear Matthew Winkelman

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Page 1: Fa102 a project

FA102a, Research and Brand Development

Taste Simulating Mouth Gear Matthew Winkelman

Page 2: Fa102 a project

“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 1, Research

Page 3: Fa102 a project

“Simulator recreates virtual taste online”http://www.sciencedaily.com/releases/2014/01/140102114807.htm

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 1, Research

Page 4: Fa102 a project

“Taste Simulator Lets You Relish Virtual Food?”http://news.discovery.com/tech/gear-and-gadgets/taste-simulator-lets-you-relish-virtual-food-131121.htm

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 1, Research

Page 5: Fa102 a project

“Simulator recreates virtual taste online”http://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 1, Research

Page 6: Fa102 a project

Mouth Gear for picky eaters

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 1, Research

Page 7: Fa102 a project

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 2, Naming Process

Naming Process

Possibilities:

Digital + Taste = DigitasteTaste + Synthesizer = Syntaste

Page 8: Fa102 a project

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 2, Naming Process

Naming Process

Selected Name: Digitaste

Uses two words that quickly and effectively describe what the product does and how it works.

Page 9: Fa102 a project

Taste Simulating Mouth Gear Matthew Winkelman

Assignment 2, Brand Character Diagram