FA 102 a Research and Brand Development

Jamie Bleznick Automated Cars

Assignment One, Research

“Wait Six Years to Buy your Next Car”http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car

Jamie Bleznick Automated Cars

Assignment One, Research

By 2030 people will be able to buy a car that’s fully automated and won’t even have the option for a driver

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car

Jamie Bleznick Automated Cars

Assignment One, Research

Vehicle design will change significantly and be made to adhere to certain speed limits in different areas such as cities or more rural areas

http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/

Jamie Bleznick Automated Cars

Assignment One, Research

Highly automated cars will potentially become dominant sooner rather than later

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car

Jamie Bleznick Automated Cars

Assignment One, Description of Future Product or Service

“Self-Driving Car without the Driver”

Jamie Bleznick Automated Cars

Assignment Two, Diagram

Jamie Bleznick Automated Cars

ProgRes

Character/Persona

Intelligent Sophisticated

Fast-Paced Self-Reliant

Tone

ScientificAdvanced

Progressive Direct

Language

Simple Responsive

Inviting Effortless

Purpose

User-Friendly Convenient

Straight-Forward Manageable

Assignment Two, Naming Process

ProgRes (combining progressive, responsive, and effortless)

Sophistable (combining sophisticated and manageable)

Selected Name:

ProgRes

Justification:

Suggests that the cars are advancing in technology

Jamie Bleznick Automated Cars

Assignment Three, Logotype Research, Word from Diagram

Simple

Jamie Bleznick Automated Cars

Assignment Three, Logotype Research

Jamie Bleznick Automated Cars

http://www.nike.com/us/en_us/?cp=usns_kw_AL!1778!3!43361374382!e!!g!nike%20.com!c

http://www.mcdonalds.com/us/en/home.html

https://www.facebook.com

Assignment Three, Finished Logotype

PR

Jamie Bleznick Automated Cars