fa 102a assignment 4pdf
TRANSCRIPT
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FA 102a,
Research and Speculative
Product/Service Development
Global Smartphone Access James Rack
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Assignment One, Research
“Potential for elitization of the singularity”
http://www.kurzweilai.net/ask-ray-potential-for-elitization-of-the-singularity
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Assignment One, Research
“Eliminate interpersonal rivalry, covetousness
and even war, by equalizing life span and
quality.”
http://dutchculture.nl/en/events/international-visitors-delegation-film-producers-ind
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Assignment One, Research
“Even physical devices will become almost
free with the advent of 3D printing.”
http://tjksibt.tumblr.com/post/94801988384/how-does-3d-printing-benefit-society
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Assignment One, Research
“In low development countries, web enabled data
access networks may be very slow with limited
coverage.”
http://www.soschildrensvillages.org.uk/news/blog/can-developing-countries-benefit-from-cutting-edge-technology
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Assignment One, Future Product or Service
Global smartphone access
- Prioritizes underdeveloped areas/regions
- Expands interpersonal and economic
connectivity
- Service is optional
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Taylor Swift
Source for Brand Character Words
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Selected words from the original posts:
Equalizing
Access
Enabled
Coverage
Generated Name Possibilities:
EquiCoverage (derived by combining equalizing and coverage)
Equalizessage (derived from equalizing, access, and coverage)
Selected Name:
EquiCoverage
Naming Process
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EquiCoverage
- Demonstrates the intended purpose of the service
- Emphasizes the values of equity and accessibility
- Suggests the message of equalizing coverage
- Invites further interest in the service
Final Product/Service Name
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Brand Character Diagram Sketches
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EquiCoverage
Persona
brave
honest
strong
Language
captivated
worthwhile
heal
Purpose
reach
change
understand
Tone
patiently
guarded
clear
Brand Character Diagram
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Reach
(This has been chosen from the “Purpose” quadrant of the previous diagram.)
Assignment Three, Logotype Research, Word from Diagram
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Assignment Three, Logotype Research
www.detroitlions.com
http://us.puma.com/en_US/home
www.amazon.com
https://online.citi.com/US/Welcome.c
www.nike.com
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EC
Assignment Three, Finished Logotype
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Whitney Museum of American Art
https://www.facebook.com/whitneymuseum/
Nikon
https://www.facebook.com/nikon/
Purina
https://www.facebook.com/purina/
Assignment Four, Social Media Branding, Research
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Assignment Four, Social Media Branding, Facebook Pages
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Assignment Four, Social Media Branding, Facebook Pages
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Assignment Four, Social Media Branding, Facebook Pages
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- Asking people to like the page
- Creating a related Twitter account
Assignment Four, Social Media Branding, Creating Community