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General Body Meeting 2Fall 2009 / 9.23.09
“Twitter 101: Positioning Yourself as a Social Media Guru”
Meeting Roadmap
Meeting Roadmap
Social Bonding Event◦ Pot Lock Dinner (Bring Food to Share!)◦ THIS Friday @ Lenroc (100 College Ave)◦ 5 – 7:30 PM
Committee Previews
Board Member Updates
HSMAI Exclusive Announcements
1. How to Join HSMAI Officially – Instructions at end of meeting 2. HSMAI High Tea in NYC during Hotel Show Weekend (HSMAI Intercollegiate Social)3. The Evolution of Social Media &What It Means for Business Life on our Planet HSMAI Greater New York
LuncheonWHEN: Wednesday, October 7th
11:30 AM – 2:00 PMWHERE: The new Pierre Hotel, 2 East
61st Street, just off Fifth Avenue
THIS IS NOT JUST ANOTHER SEMINAR ON SOCIAL MEDIA!
Meeting Roadmap
◦“The individual is at the centre of the social media revolution… kiss goodbye the idea of solely hiding behind the company PR department door and sending out anonymous press releases.”
Philip Van ZylCEO, Get Social Media
The Social Media Guru says…
Social media is the term used to describe the tools and platforms people employ to publish, converse, and share content online. The tools include blogs, wikis, and podcasts, as well as sites designed to share photos, videos, and bookmarks.
The Travel Marketer’s Guide to Social Media and Social Networks, Cindy Estis Green
What is social media?
The Social Media Conversation
-Philip Van Zyl
How does it apply to marketing?
Meeting Roadmap
Key Terms…
http://www.youtube.com/watch?v=ddO9idmax0o
How-To Tweet
Websites/RSS:MediaPost Publications - Marketing NewsMashable.com
LinkedIn Groups:Social Media MarketingSocial Media Today
Blogs:Seth GodinChris BroganPhilip Van Zyl
Growing Yours Social Media Acumen…
Build Relationships◦ Respond to Comments
Leverage the Real-Time Value of Twitter◦ Review and Tally Comments
Focus on Quality of Your Engagement◦ Be responsive and aware of all information
relating to you
Best Tweeting Practices…
Meeting Roadmap
One of the first companies to join Twitter
Modest goal of further reaching out to customers
Currently has over 1 million followers
Could directly ask followers questions and continuously received concise feedback
Jet Blue
“That’s a clichéd phrase, but Twitter
really is about tearing down the artificial
walls between customers and the
individuals who work at companies.”
-Morgan Johnston
(Manager of Communications)
Tweet Examples
Tasti D⋅Lite
Uses Three M Approach:MonitorMingleMeasure
Empire State Building IncidentEmployee tweeted about his cravingTasti D⋅Lite responded!
Meeting Roadmap
Top 10 Hotel Brands a Tweet Above The Rest
1448% growth YOY 18.2 million unique visitors in May 2009 up from 1.2 Million the same month the year
before. Estimated 6 million users. Time per person increased 175% YOY to 17:21 minutes in May 2009
190% YOY Growth in Unique Visitors 75,444,000 Unique Visitors in May 2009
Largest social networking site – when ranked by total video streams, 116.1 million video streams.
12.2 Million unique viewers of video content at myspace.com
4th most visited site, with 85.1 million visitors Surging – 8.9 billion videos were viewed by 120.3 million US citizens in July 21 billion videos were viewed on the internet according to the new numbers
Interesting Facts…
Ten Top Hotel Brands A Tweet Above the Rest
40 of the Best Twitter Brands & the People Behind Them
Grow Your Business Using Social Media
Interesting Follow-ups
Webcast: Online Experiential Marketing
JOIN US October 8th 4:30 PM
To Learn about Creativity and how YOU
can use it!
Cornell University Collegiate Chapter
Interested in creativity?
Wondering if your artistic hobbies belong in the Hotel School?
Wishing you had more of this creative "stuff?”
Contact Info:Christina: ceh97
Meeting Roadmap
Committees & Directors
Visit www.hsmai.org (Click Join NOW! on top right-hand corner)
Click on Americas Region tab
On Membership page, click “Join Now!”
After enter e-mail address, select “Student Membership” option
How to Join HSMAI, Global!
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