Internet & New Media

Stanislas LERIDON March 13, 2008

STRATEGIC MULTIMEDIA GUIDELINES

A unique « media model »- A unique « media model »

- 360° content distribution

- Community & engagement

PCApple TV

Mobile

Interactive TVPodcast

OUR PERFORMANCES

FRANCE24.com ranks 3rd among international news TV websites

Websites JAN2008

37 947

14 695

3 878

726

349

197197

91

(000) of Unique Visitors – source : NielsenNetRatings panel– 10 countries surveyed – January 2008

FRANCE24.com ranks first on key markets

France Germany Spain USA Italy UKFrance Germany Spain USA Italy UK

January 2008 646 707 230 1 269 455 571

RANK in I i l 1 t 1 t 2 d 3 d 1 t 3 dInternational News category

1st 1st 2nd 3nd 1st 3rd

156 n/s 153 35 598 240 988

195 n/s 294 5 660 131 7 999

(000) of Unique Visitors – source : NielsenNetRatings panel– January 2008 - 10 countries surveyed.

FRANCE24.com already stands among the leading websitesand the world’s biggest news brandsgg

37 947CNN

14 695

22 597BBC News *

NYT imes. com

10 336

14 695

T imes On lin e

washin gt on post . com

3 878

5 937Fr an ce 2 4

829

2 178Econ omist . com

I n t er n at ion al Her ald T r ibun e

829349Al Jazeer a

World : consolidation of the Nielsen panel - January 08 – 10 countries surveyed : France, UK, US, Brazil, Spain, Australia, Germany, Japan, Italy, Switzerland

FRANCE24.com is the MOST INTERNATIONAL websiteas for its total audienceas for its total audience

6%46% 4%83% 18%19% 9%Audience reach

out of national markets

Audience reachin the country of origin 17% 54% 81% 82% 91% 94% 96%in the country of origin

(000) of Unique Visitors – source : NielsenNetRatings panel – 10 countries surveyed – January 2008

82% 91% 94% 96%

THE REASONS BEHIND THE SUCCESSTHE SUCCESS

A MULTIMEDIA AND MULTILINGUAL PLATFORM

3 TV CHANNELS

3 WEBSITES

FRENCH ENGLISH ARABIC

WHY IS THE WEBSITE SO SUCCESSFUL?

-FRANCE24.com offers free 24/7 news in three languages and in an easy-to-read design

- FRANCE24.com relies on video, interactivityand the participation of Internet usersp p

- A unique newsroom produces the contents that are given maximum exposure on the Internet withare given maximum exposure on the Internet withsearch engines optimisation

FRANCE24 com also proposes special reports- FRANCE24.com also proposes special reports,online tools and services

OUR YOUTUBE SPACE

Th d di t d h l i F h E li h d A bi- Three dedicated news channels in French, English and Arabic

- Selected starring videos uploaded everyday

- Customized welcoming message, playlists and subscription options

OUR OBJECTIVES ARE

- To increase brand awareness and visibility on the Internet

T di id t l it d i t th bl h- To dispense our videos to a larger community and into the blogosphere

- To use Web users/viewers’ feedbacks to drive traffic back to our site

- To get syndicated contents monetized

To create buzz and build a modern image for France24 com- To create buzz and build a modern image for France24.com