f ^ z ] z e m ajourn.knu.ua/periodyka/images/pdf/konf/studconf18.pdf · ; z c j z d g z l z e y / \...
TRANSCRIPT
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live streaming).
24 hours content
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«filter bubble effect»).
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Hromadske.tv
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,
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,
19131915
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19961999
According to Michael R.Tomz, Stanford University, and Jessica L.P. Weeks, University of Wisconsin–Madison
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Nielsen’s annual report ‘Global trust in advertising’
2013 48%34% in 2017According to the ‘Research of public perception of advertising in Ukraine’ performed by A.K. Olenych, 50% of respondents perceive advertising negatively
Mad Men
3.29 million viewers
‘ ’ - ‘Car
gas station congratulated women with the holiday by publishing a sexist ad’)
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,
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unpredictability
predictable to those they govern
stare decisis
privacy and its neglectionthe key ethical issue in
terms of data asymmetry
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trust
errare humanum est jeopardizes the
trust of its user unintentionally
intentional jeopardy of trust
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. ( XIX – XX ). : , 2008. 271 .
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» (2011 , . )
« » (2006 , . )
- » (2002, 2004, 2007, . )
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« » (2014, . )
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