f o o d p a c k a g i n g
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f o o d p a c k a g i n g. for retail, wholesale & catering food-based businesses. definition and purpose. Packaging crafts your image while integrating deliverability and maximizing shelf-life. - PowerPoint PPT PresentationTRANSCRIPT
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f o o dp a c k a g i n g
for retail, wholesale & catering food-based businesses
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definition and purpose
Packaging crafts your image while integrating deliverability and maximizing shelf-life.
The best planned packaging helps sell your food product by differentiating you from your competitors.
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packaging should have
• strong visuals
• a positive message
• consistency and adaptability
• professionally created graphics
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who needs packaging?
all value added food-based businesses:• farmers• caterers• chefs• manufacturers of shelf-stable foods• makers of perishable products
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trends in packaging
hand created illustrations, labels
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trends in packaging
simple, fresh, clean
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trends in packaging
“created especially for…”
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trends in packaging
wacky, humorous
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trends in packaging
functional
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trends in packaging
ethnic
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trends in packaging
optical illusions
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trends in packaging
packed as a set
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trends in packaging
new, unique
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trends in packaging
compostable
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graphics and information
• compelling graphics and branding• statement of identity• name and place of manufacturer,
packer or distributor• declaration of net quantity• ingredients & additives• legibility guidelines
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principal display panel
FDA definition
“part of a label that is most likely to be displayed, presented, shown, or examined under normal and
customary conditions of display for retail sale.”
general rule of thumb for any shaped container:40% of entire surface area
= area of principal display panel
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“sustainable” packaging
facts• 9 of 10 consumers expect a company to pick up the costs
of "greener" packaging, and only 40% read and believe environmental claims. (SustainableLifeMedia Aug. 7, 2008)
• The FTC is investigating packaging terms like sustainable, biodegradable, compostable.
• 299 eco-logos are used globally to identify environmentally responsible products.
• More that half of packaging execs say recyclable packaging will be significantly important or the most important ethical packaging innovation over the next five years. (SustainableLifeMedia “Retailers Press for Greener Packaging” Aug. 7, 2008)
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principal display panel
must have:• statement of identity• net quantity of contents
should have:• compelling graphics and branding
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principal display panel
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principal display panel
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principal display panel
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packaging processdesign considerations
• use experienced designer early on• specific product needs and competition• all possible sales outlets• technical requirements• unique branding, future products, and all
possible printing and promotional uses• end use, perishability / shelf-life, shipping,
merchandising, cost
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packaging process
materials
• pressure sensitive labels, decals• flexible food packaging• folded cartons• bands and sleeves• glass• recycled plastics
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packaging processprinting
• selecting medium is key• check specific artwork guidelines for printers
in advance• digital, offset• flexography for film and labels• rotogravure for variety of flexible plastics• screen printing directly to plastic packaging• etching directly to glass
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packaging processdelivery and shipping methods
• Important branding opportunity (retailers are customers, too!)
• Vital to integrity/safety of packaging• Vital to food safety• Can reduce environmental impact
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resources
Glass Packaging Institute
www.gpi.org
ideas, product categories, awards, resources
Be Green Packaing
www.begreenpackaging.com
USA Phone: 805-456-6088
C-to-C certified tree-free, compostable food container packaging
Alcan Packaging
USA Phone: 773-399-8000
www.alcanpackagingfood.com
flexible food packaging
rhondabonfield.com
branding specialist
336-926-9882
RESOURCE LINKS:
http://rhondabonfield.com/links.html
Associated Packaging Technologies
USA Phone: 484-785-1120
www.aptechnologies.com
addresses superior resin formations for frozen plastics and dual-ovenable (for conventional and microwave ovens)
Shorewood Packaging / International Paper
USAPhone: 800-537-4141
www.internationalpaper.com
Food Service materials and Green Choice Environmental Solutions for Packaging and Displays
Dade Paper
Toll Free: 800-226-3233
www.dadepaper.com
wholesale products for retail application and food services
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