f o o dp a c k a g i n g

for retail, wholesale & catering food-based businesses

definition and purpose

Packaging crafts your image while integrating deliverability and maximizing shelf-life.

The best planned packaging helps sell your food product by differentiating you from your competitors.

packaging should have

• strong visuals

• a positive message

• consistency and adaptability

• professionally created graphics

who needs packaging?

all value added food-based businesses:• farmers• caterers• chefs• manufacturers of shelf-stable foods• makers of perishable products

trends in packaging

hand created illustrations, labels

trends in packaging

simple, fresh, clean

trends in packaging

“created especially for…”

trends in packaging

wacky, humorous

trends in packaging

functional

trends in packaging

ethnic

trends in packaging

optical illusions

trends in packaging

packed as a set

trends in packaging

new, unique

trends in packaging

compostable

graphics and information

• compelling graphics and branding• statement of identity• name and place of manufacturer,

packer or distributor• declaration of net quantity• ingredients & additives• legibility guidelines

principal display panel

FDA definition

“part of a label that is most likely to be displayed, presented, shown, or examined under normal and

customary conditions of display for retail sale.”

general rule of thumb for any shaped container:40% of entire surface area

= area of principal display panel

“sustainable” packaging

facts• 9 of 10 consumers expect a company to pick up the costs

of "greener" packaging, and only 40% read and believe environmental claims. (SustainableLifeMedia Aug. 7, 2008)

• The FTC is investigating packaging terms like sustainable, biodegradable, compostable.

• 299 eco-logos are used globally to identify environmentally responsible products.

• More that half of packaging execs say recyclable packaging will be significantly important or the most important ethical packaging innovation over the next five years. (SustainableLifeMedia “Retailers Press for Greener Packaging” Aug. 7, 2008)

principal display panel

must have:• statement of identity• net quantity of contents

should have:• compelling graphics and branding

principal display panel

principal display panel

principal display panel

packaging processdesign considerations

• use experienced designer early on• specific product needs and competition• all possible sales outlets• technical requirements• unique branding, future products, and all

possible printing and promotional uses• end use, perishability / shelf-life, shipping,

merchandising, cost

packaging process

materials

• pressure sensitive labels, decals• flexible food packaging• folded cartons• bands and sleeves• glass• recycled plastics

packaging processprinting

• selecting medium is key• check specific artwork guidelines for printers

in advance• digital, offset• flexography for film and labels• rotogravure for variety of flexible plastics• screen printing directly to plastic packaging• etching directly to glass

packaging processdelivery and shipping methods

• Important branding opportunity (retailers are customers, too!)

• Vital to integrity/safety of packaging• Vital to food safety• Can reduce environmental impact

resources

Glass Packaging Institute

www.gpi.org

ideas, product categories, awards, resources

Be Green Packaing

www.begreenpackaging.com

USA Phone: 805-456-6088

C-to-C certified tree-free, compostable food container packaging

Alcan Packaging

USA Phone: 773-399-8000

www.alcanpackagingfood.com

flexible food packaging

rhondabonfield.com

branding specialist

336-926-9882

RESOURCE LINKS:

http://rhondabonfield.com/links.html

Associated Packaging Technologies

USA Phone: 484-785-1120

www.aptechnologies.com

addresses superior resin formations for frozen plastics and dual-ovenable (for conventional and microwave ovens)

Shorewood Packaging / International Paper

USAPhone: 800-537-4141

www.internationalpaper.com

Food Service materials and Green Choice Environmental Solutions for Packaging and Displays

Dade Paper

Toll Free: 800-226-3233

www.dadepaper.com

wholesale products for retail application and food services