f e - european economic and social committeeopen innovation-depending of the sps intensity offer:...

Functional EconomyAlejandro Salcedo Aznal

Brussels, 9 september 2015

Terminology

• Functional Economy (Stahel)• Product Service Combinations (Manzini)• Product-To-Service (McDonough)• Servicizing (The Tellus Institute)• Product Service Systems (PSSs) (Dutch

Ministry of the Environment)• Product Services Mix Business Solutions -

Service Mix

Conceptual ApproachOpen Innovation

-Depending of the SPS intensity offer:

*Product services*Use services*Result services

http://www.mspi.se/wp-content/uploads/2011/05/mspi-inn-pss-sdd.jpg

Key wordsü Sustainability

ü Dematerialization

ü Dominant of Service Logic

ü Cocreation

ü Circular economy

ü Eco-efficiency

ü Associativity

ü Collaborative economy

Business models(based on different value proposals)

• Collaborative Service

• Factory Service

• Self-service

Examples of slogans

• “To create a home” (Ikea)• “Total care” “Power by the hour” (Rolls

Royce)• “Cleaning solutions” (Flygt of ITT

Industries)• “Do not buy a forklift truck” (Toyota

Material Handling Sweden)

Some of examples of initiatives

https://www.google.es/url?url=https://twitter.com/ashlandinc&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBgQwW4wAWoVChMIsNKMrLXnxwIVQekUCh3oOA4P&usg=AFQjCNGPaey4P7YuVrIk2JBx9Kec187vtg

http://www.google.es/url?url=http://www.machinerylubrication.com/BuyersGuide/Company/Info/48&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBgQwW4wAWoVChMI0bm5w7XnxwIVAnIUCh1sigCI&usg=AFQjCNGRdV3yTl0DxgWgp3NTzd7IJBcUpw

http://www.google.es/url?url=http://cooksongroup.annualreport2011.com/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBYQwW4wAGoVChMIjIy_1rXnxwIVxloUCh0UnwCT&usg=AFQjCNHBeQ1N2y2sNr-DRLKGGAFxOzUBpg

http://www.google.es/url?url=http://www.dow.com/safechem/eu/esp/es/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBgQwW4wAWoVChMI_byF6rXnxwIVCHEUCh24gQMl&usg=AFQjCNFTJEfCcI2c7fT0Ys_shkPN3T470g

http://www.google.es/url?url=http://careers.dupont.com/jobsearch/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBYQwW4wAGoVChMI8fPihrbnxwIVAm4UCh3RfwoI&usg=AFQjCNGJ5owhkmsFMPlv8MCugrlnUfz-dA

http://www.google.es/url?url=http://www.ipaustralia.com.au/applicant/spi-no-9-pty-ltd/trademarks/646983/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CC4QwW4wDGoVChMImaCnkLbnxwIVBbkUCh3LDwu4&usg=AFQjCNF4ChNaCcQgKuijhnLNvPzCZnUoAw

http://www.google.es/url?url=http://www.topnews.in/companies/electrolux&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CDgQwW4wEWoVChMI2PSsnrbnxwIVQ1QUCh0FHQp0&usg=AFQjCNGpH43p-Mrv7DNoKwineP4I5QU76A

https://www.google.es/url?url=https://twitter.com/gispen&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CCIQwW4wBjgUahUKEwi_wp62tufHAhVIPhQKHUfiARw&usg=AFQjCNGWJlIs8JYoZk5E58LnBHyaU05OlQ

http://www.google.es/url?url=http://www.greenstar.ie/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CCYQwW4wCGoVChMI6bjx5LbnxwIVw7gUCh2YDQpe&usg=AFQjCNHLOo1T2rPV7dWH9cK3UVgcAnXORA

https://www.google.es/url?url=https://www.koppertonline.com/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBYQwW4wAGoVChMI2qPDlLfnxwIVyD8UCh2DgA8u&usg=AFQjCNEcS_S7ZEkVK8eTSlj1POxsr6UJhw

http://www.google.es/url?url=http://www.millicare.com/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBYQwW4wAGoVChMImNLDxrfnxwIVBuwUCh2m3g_z&usg=AFQjCNEmiH6R7JInR-kR7Zgj7nsG44RE-A

http://www.google.es/url?url=http://carsharingus.blogspot.com/2008/03/swiss-carsharing-financials.html&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBgQwW4wAWoVChMIxYXS0rfnxwIVijgUCh1X_Av5&usg=AFQjCNFkX4gZrl2HBhBQdwT6iDI5rJFP5w

https://www.google.es/url?url=https://en.wikipedia.org/wiki/Oc%25C3%25A9&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBYQwW4wAGoVChMIxqm_grjnxwIVQ7MUCh10Hw_Z&usg=AFQjCNFxR5j9SotOo8W0MeGIqyfHtURdig

http://www.google.es/url?url=http://www.odin.nl/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBYQwW4wAGoVChMIkNK6lLjnxwIVRLIUCh0W9AtN&usg=AFQjCNFvGWYnIlsNAm0JT3trkOyKztC1LQ

http://www.philips.com/global/index.page

http://www.google.es/url?url=http://www.guiadeprensa.net/madera/muebles-oficina/steelcase-muebles-oficina.html&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CDQQwW4wD2oVChMI-sKn-bjnxwIVBEAUCh2frgyS&usg=AFQjCNEyamUSXdWr_eBoL9l8pydRQXnGOA

http://www.google.es/url?url=http://www.ballensiefen-it.de/referenzen.html&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CCQQwW4wB2oVChMI7Jj2hLnnxwIVSmsUCh3EWAgS&usg=AFQjCNE2T2uThP-tVIAb7Dup67kolk2GFw

http://www.google.es/url?url=http://www.wilkhahn.es/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CCYQwW4wCGoVChMIoL2WprnnxwIVRroUCh3P6Qmy&usg=AFQjCNGy8GOCooXB5G38c1FHOysbQ5y0TA

http://www.google.es/url?url=http://www.xrci.xerox.com/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBYQwW4wAGoVChMI2pj1rrnnxwIVSLQUCh0dcws0&usg=AFQjCNFF7AnB7N2kQPGNTJQexKVaW_u6Eg

A integrated proposal

Salcedo Aznal, A. Study “New attitudes to consumption and production: best practice in the field of collaborative consumption and planned obsolescence (A world in transition)”. EESC, 2014.

In the future…(Smart management of disruption

in the social and technological innovation)

http://www.google.es/url?url=http://www.miblog.actualizatunegocio.es/nuevoblog/internet-de-las-cosas-big-data-o-el-nuevo-marketing-que-viene/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBYQwW4wAGoVChMIppa55KnnxwIVyrcUCh36og1f&usg=AFQjCNFyhJt_YkdThGXJ0MGQGuPM1LQaJQ

http://www.google.es/url?url=http://urban360.me/2013/11/25/fab-labs-urban-hacking/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CCwQwW4wC2oVChMIt5D-oKrnxwIVQkAUCh1gtQ9K&usg=AFQjCNGg5rD287k7ZQh80ekNVMEW8m_3bg

http://www.google.es/url?url=http://blog.pactanda.com/la-herramienta-big-data-y-el-comercio-electronico/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBwQwW4wA2oVChMIw6PvjZ7sxwIVh74UCh094giG&usg=AFQjCNEghD0jqqGDA5qirDkRCV5bULWYoA

http://www.google.es/url?url=http://smartcityperu.blogspot.com/&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBwQwW4wA2oVChMIlcuFtJ7sxwIVhW0UCh2JfAIh&usg=AFQjCNEignQXe4To7TCGYqMYOtvyHLLnBA

http://www.google.es/url?url=http://notasaprendiz.weebly.com/blog/makers-la-nueva-revolucion-industrial&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBwQwW4wA2oVChMI1fnl-Z7sxwIVgUAUCh0hqge5&usg=AFQjCNHXNCsmUWZA0LixRnv0_eAr_MfjzA

https://www.google.es/url?url=https://twitter.com/lifehacks&rct=j&frm=1&q=&esrc=s&sa=U&ved=0CBgQwW4wATgUahUKEwiHr_D-n-zHAhWJ6RQKHRoUCZc&usg=AFQjCNGEO6jJ1aruK2HHVvlNSNS3fgC9ew

Thanks so much for yourattention!

[email protected]

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