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FA 102a, Research and Brand Development

Peter Waters House-‐Cleaning Robot

Assignment One, Research


“A Robot that Learns How to Tidy Up AIer You” hLp://www.kurzweilai.net/a-‐robot-‐that-‐learns-‐how-‐to-‐Rdy-‐up-‐aIer-‐you



hLp://www.news.cornell.edu/stories/May12/PlacingNewObjects.html

hLp://geekdad.daddyforever.com/images/2010/Kinect-‐sensor.jpg



“[The Robot] divides each task into small chunks, compuRng a series of features of each chunk.”

Assignment One, DescripRon of Future Product


A House-‐Cleaning Robot

Assignment Two, Naming Process


Key Words in Original Post: Robot, Tidy, Clean

Generated Name PossibiliRes: Robo-‐Clean TidyBot

Selected Name: TidyBot

JusRficaRon: Simple, easy to remember name that clearly idenRfies the product’s funcRon. Takes a complex product and makes it user-‐friendly.

TidyBot

Character/Persona Tone

Language Purpose

-‐ Professional -‐ Careful -‐ Friendly -‐ Honest

-‐ ScienRfic -‐ Personalized -‐ Methodical -‐ MeRculous

-‐ Clean -‐ Order -‐ Organize -‐ Assist

-‐ Time-‐Saving -‐ Sleek -‐ RevoluRonary -‐ High-‐Tech


Assignment Two, Brand Character Diagram

Assignment Three, Logotype Research, Word from Diagram


High-‐Tech

Assignment Three, Logotype Research


hLp://www.findthatlogo.com/wp-‐content/gallery/microsoI-‐logos/microsoI-‐logo-‐icon.png

hLp://upload.wikimedia.org/wikipedia/commons/thumb/6/64/Cisco_logo.svg/800px-‐Cisco_logo.svg.png

hLp://keithsawyer.files.wordpress.com/2008/09/apple-‐logo1.jpg

Assignment Three, Finished Logotype


TB⌘

Assignment Four, Social Media Branding, Research


hLp://www.facebook.com/iRobotRoomba/info

iRobot Roomba:

ASIMO: hLp://www.facebook.com/ASIMO/info?ref=ts

NAO Aldebaran Robots hLp://www.facebook.com/Nao.Robot


Assignment Four, Social Media Branding, CreaRng Community

To spread the word about TidyBot, I made a Facebook page and posted it to my wall, asking people to comment and like as they pleased. I also told my mom about it and she told some of her friends about it. The response mostly had to do with word of mouth and a pleasant reacRon from potenRal “buyers.”


Assignment Four, Social Media Branding, Facebook Pages

Assignment Five, Webpage Layout Research for Wireframes


Assignment Five, Wireframe


Logotype Buy Now Tech Specs FAQs RF News

Short DescripRon

Social Media Links

Photo with Tagline Text

About

Assignment Five, Tagline Research


“Think Different” – Apple “SoluRons for a Small Planet” – IBM “The Miracles of Science” – DuPont “The Next Stage.” – Wells Fargo “Slightly Ahead of its Time” -‐ Panasonic

hLp://www.forbes.com/sites/onmarkeRng/2011/12/14/the-‐real-‐story-‐behind-‐apples-‐think-‐different-‐campaign/

hLp://www.nyRmes.com/1997/08/28/business/ibm-‐s-‐mulRmedia-‐campaign-‐posits-‐that-‐small-‐is-‐beauRful.html

hLp://www2.dupont.com/DuPont_Home/en_CA/

hLp://www.economist.com/node/14513894

hLp://www.namedevelopment.com/list-‐of-‐taglines.html

Assignment Five, Homepage Visual Design in a Browser


http://invis.io/S5B5HSX7

Assignment Five, Lower Level Visual Design in a Browser


https://projects.invisionapp.com/console/4638035?

Assignment Five, Linked Prototype URL


http://invis.io/S5B5HSX7

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