eZ OpenMagazineAutomating Multi Channel Content

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Gabriele FrancescottoOpencontent (Italy)

Opportunities• to automate the “web to print”: create your templates repository and

publish content, all inside eZ Publish

• to automate the “print to web”: tag content and style in InDesign

• to automate the “print to mobile”: tag content and style in InDesign... and eZ Publish does the rest

• to perform translations: upload content and style, translate the content into eZ Publish and export it reusing the same template

• to recover an articles archive: tag just the content and massively upload the files

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to increase the ROI

Opportunities• to automate the “web to print”: create your templates repository and

publish content, all inside eZ Publish

• to automate the “print to web”: tag content and style in InDesign

• to automate the “print to mobile”: tag content and style in InDesign... and eZ Publish does the rest

• to perform translations: upload content and style, translate the content into eZ Publish and export it reusing the same template

• to recover an articles archive: tag just the content and massively upload the files

2

to increase the ROI

The editorial workflow

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Editors

Content providers

Digital first: editorial workflow

Editors

Content providers

Digital first: editorial workflow1) fill the web forms

Editors

Content providers

Digital first: editorial workflow1) fill the web forms 2) choose a templates

Editors

Content providers

Digital first: editorial workflow1) fill the web forms 2) choose a templates

3) check content consistency

Editors

Content providers

Digital first: editorial workflow1) fill the web forms

4) export for InDesign

2) choose a templates

3) check content consistency

Editors

Content providers

Digital first: editorial workflow1) fill the web forms

4) export for InDesign5) send to print

2) choose a templates

3) check content consistency

What is eZ OpenMagazineA versatile extension that allows

eZ Publish and Adobe InDesign talk to each other.

Using eZ OpenMagazine, your eZ Publish installation can make manual work automatic and get your content in front of your audience, regardless of the platform

Print to Web

Web to Print

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What does eZ OpenMagazine

It manages the combination between master pages, content and styles

What does eZ OpenMagazine

It manages the combination between master pages, content and styles

What does eZ OpenMagazine

It manages the combination between master pages, content and styles

What does eZ OpenMagazine

It manages the combination between master pages, content and styles

web to print: 1. consistency 2. structure 3. tracking

What does eZ OpenMagazine

It manages the combination between master pages, content and styles

What does eZ OpenMagazine

It manages the combination between master pages, content and styles

A magazinestructure

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Section 1

Section 2

Section 3

Section 4

Section 5

Section 6

Section 7

Example: BMW pagestructure

• One main image

• One long article

• Six embedded images

• Five pages

titlesummary (rich text)

authorbody (rich text)

emphasized texts

eZ OpenMagazine in action

• Content structure: title, abstract, author, body, images, etc

• Style structure: text frames, image frames, paragraphs, rich text

First step: define the structure of a document (section):

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How? Through tagging: giving a semantic value to the content

Creating a magazine with eZ

• Organize your on-line magazine structure: magazine issues, main sections, etc

• Define the type of content: articles, images, blogs, products, authors, advertisements, etc

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Uploading the templates

• to manually upload every single InDesign file (IDML)

• to massively upload many IDML files at once (eZ Multiupload)

• to automatically upload the images(synchronizing a remote directory with client’s directory)

eZ OpenMagazine provides different interfaces:

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Working with eZ Publish

• to edit the content

• to apply a style to the content

• to choose an existing layout template

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Exporting the content

• to manually download every InDesign file (IDML) and relative images

• to automatically download the whole magazine, once it has been completed (using the multiplatform tool eZ Transfer)

eZ OpenMagazine provides different interfaces:

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... the last details before printing!

• Open the IDML files with Adobe InDesign

• Edit the files and fix the last details

• Send the magazine to print or digital magazine!

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Design fine-tuning

Focusing on the “web to print”...

• Re-using predefined templates

• Organizing your templates in eZ OpenMagazine’s repository

How to get more benefits from eZ OpenMagazine?

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OpenMagazine supported featuresContent

consistencyContent structure

Content tracking

Styles Master pages

Technology

Weekly / monthlyMagazine Fully Fully Fully Fully Fully IDML

predefined templates

Custom

CatalogueFully Fully Fully Partially Fully Generic IDML

templates

AutomaticCatalogue Fully Fully Fully Partially Partially Data merge

Frequent

NewsletterFully Fully Fully Fully Fully IDML

predefined templates

Custom

NewsletterPartially Fully Fully Partially Fully Generic IDML

templates

Brochure/Flyer Partially Fully Fully Partially Fully Generic IDML templates