At Eyeview,

We Help Brands Tell Better Video Stories

Brands

Pre-rollIn-banner Viral Mobile

ConnectedTV

Brands

19

DealersOver 50Markets

Customer Use Case

Messages for different demos5

Eyeview TechnologyHundreds of videos

The Mazda Story

Sports Enthusiastic in San FranciscoMother in St. LouisThe One TV Ad

Mother in St. LouisSports Enthusiastic in San FranciscoThe One TV Ad

The Mazda Story

30% lift in sales

37% lift in purchase intent

73%lift in brand loyalty

100%lift in brand favorability

UPPER FUNNEL Brand

MID FUNNELEngagement &

Consideration

LOWER FUNNELPurchase & Intent

Personalization Works

Personalize, qualified audience data

1st Party Data3rd Party Vendors

Behaviour TargetedLocation

Time of dayContextualRetargeted

Personalized, quality creative Videos, Images, text, audio, music, link

Brand’s Information – Products, Promotions, Coupons and website

Eyeview Feeds Technology – Weather, Tickets, Fuel Prices

Social Feeds – Twits, Wall Post, Facebook

Data

What’s Next In Video Creative?

Behaviorally Targeted Creative

Personalize Branded Video Experience on Facebook

TV Production is starting to Include Digital

Digital Creative Shops Are Starting to Get Engaged

It’s about the Video Creative

Don’t just reuse the ‘One TV ad’

The Brands are on board