eyespecial c-ii_the dental advisor_april 27, 2016

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SHOFU Dental CorporationThe EyeSpecial C-II Camera

Smart Digital Camera Designed Exclusively for Dentistry

Anna KataokaM.S. Mechanical Engineering, M.S. Management, M.B.A. MarketingMarketing Manager, Shofu Dental Co.

The Dental Advisor Visit, Wednesday, April 27, 2016

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Agenda

• Shofu Dental Corporation – Past, Present, and Future• Today’s Digital Cameras in Dentistry• The ideal Dental Camera• Introducing the EyeSpecial C-II Camera• How to Operate the EyeSpecial C-ll • EyeSpecial C-II—the Target Audience• Summary of the EyeSpecial C-II’s

Features, Functions & Benefits for Dentistry

Shofu Dental Corporation• Shofu Inc., headquartered in Kyoto,

Japan, is a world-renowned manufacturer of dental materials and equipment, providing dentistry with high-quality products for nearly a century.

• From its inception, Shofu has been changing modern dentistry by delivering innovative, smart solutions to enhance dental practices around the world.

• Shofu Dental Corporation, headquartered in San Marcos, CA, is a company recognized for award-winning products, all contributing to successful dental treatments.

• Today, Shofu remains one of the top manufacturers of outstanding products used by dentists, dental lab technicians, dental hygienists, and dental assistants in North America.

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Digital Cameras in Dentistry Today

Single Lens Reflex (SLR)Advantages

• Produce high-quality images

• High-quality lens

• Fully customizable

• Wide array of lighting options

Disadvantages

• Expensive

• Require extra equipment: filters, lenses, flash

• Heavy frame; attached accessories make these cameras even heavier

• Difficult to disinfect

• Long learning curve customizable settings (aperture-f-stops, ISO, etc.) require extensive photography training/knowledge

• All components must charge separately

Point & ShootAdvantages

• Simple & easy to use

• Light weight & small in size

• Relatively low cost

Disadvantages

• Fixed settings

• Fixed lens and/or flash

• Output lower quality images

• Difficult to disinfect

Both types of cameras do not fully address the needs & conditions required by a modern dental practice and laboratory.

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Digital Cameras in Dentistry Today

Advantages • Simple & easy to use• Light weight & small in size• Relatively low cost (smart

phone)• Intra-Oral wand camera price

varies greatly, up to $6995• Wand camera usually not

moved from room to room

10/22/2015

Disadvantages • Smart phones difficult to

disinfect; problematic with HIPAA compliance

• Intraoral-wand-camera prices vary greatly, up to $6,995

• Wand camera may not usually be easily moved from room to room

Intraoral Cameras & Smart Phones

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The Ideal Dental Camera• Should be able to consistently capture predictable photographs.• Only one staff member taking stress-free photo’s with little effort.

• Accepts the user’s level of photography experience ability to delegate photography tasks to staff (assistants, hygienists).

• Equipment customization needs should be minimal.

• Pre-set settings should be available within the reach of a finger to address versatile needs of a practice of any volume and size.

• The camera should be intuitive and smart.

• Possess features that enable information sharing with peers, patients, and dental laboratory more efficiently.

• The body of the camera should be durable.

• Lightweight, one handed photography, free hand to hold intra-oral mirror.

• Be quick and easy to disinfect.

• HIPAA compliance and ability to communicate with other devices and systems in dental office and laboratory should be considered a standard requirement.

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How the EyeSpecial C-ll Meets the Ideal Camera Criteria

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• Ultralight, weighs about 1lb can be navigated with one hand, with or without gloves (touchscreen resistive vs. capacitive)

EyeSpecial C-II: Smart Digital Camera, Designed Exclusively for Dentistry

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• Durable, with a sleek rugged body/frame • Water, chemical & scratch resistant

essential for efficient infection control quick & easy to disinfect with just a disinfecting towelette


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• Large panoramic LCD touch screen for quick assessment and efficient communication


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• Simple & user-friendly every staff member can navigate Shofu’s camera with ease and convenience easy to delegate ANY photography tasks and consistently achieve predictable photographs


Image courtesy of Dr. McLaughlin, San Diego, CA

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• 8 pre-set dental shooting modes with 1-touch screen operation to consistently produce predictable photographs for case documentation, lab-collaboration, and patient education


EyeSpecial C-II: How to ConsistentlyCapture Predictable Images [K]

• Press F1 or touch the word “MODE” located in the top left corner of the camera screen.

• Select an appropriate MODE (there are 8 available MODES).

• Rotating the THUMB DIAL, choose a distance at the top right corner of the screen the camera will recommend an ideal distance for a specific photography task.

• Using the built-in blue and gray grid lines, line up the midline with the patient’s incisal plane.

• Press the shutter button half way down to focus the camera.

• When the camera is in focus, a GREEN dot will appear at the lower right corner of the camera screen. Press the shutter button all the way down to capture the image. The camera will not take a picture when the dot is RED

Active shooting modeCropping range/distance

Line up the midline

GREEN Dot = In Focus

F1 key will take you to the shooting

modes

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• Intuitive & smart no extensive photography knowledge is needed to handle the camera anti-shake features, grid lines, spot-focus function, convenient zoom/lens setting—EVERYTHING within the reach of the thumb for consistent, distortion-free, repeatable images


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• Built-in anti-shake features, grid lines, spot-focus function, convenient zoom/lens setting—within the reach of the thumb for consistent, distortion-free, repeatable images



EyeSpecial C-II

• Proprietary FlashMatic System unique system of ring and dual-point flashes:

• Ring flash: 4-macro-LED lights mounted around the lens • Dual-point flash: 2 sets of vertical lights located on both sides of the

lens

The FlashMatic system blocks out the ambient light assuring true color reproduction. Ring flash

Right dual-point flash Left dual-point flash


Nikon D7100 EyeSpecial C-II

• Color reproduction Nikon D7100 vs. EyeSpecial C-II


• Color reproduction Nikon D7100 vs. EyeSpecial C-II


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• Exceptional focus/depth-of-field range for a deeper image and pronounced color detail



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• Isolate Shade Mode for flawless shade matching efficient collaboration with a lab technician


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• Draw/Edit function for efficient communication with a peer, patient, or a lab


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EyeSpecial C-II was developed with the intent to meet the need for • Predictable and consistent clinical

photography• Case documentation• Lab collaboration• Communication, peer & patient • University Education• Internal marketing

office portfolio, wall art, gallery, website, promo materials, etc.

hand strapdial key

power switch

outside flash

inside flash

SD card slot

battery indicator

12 megapixels 5x optical zoom

shutter button

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• Wi-Fi compatible Instantly upload images to a PC, iPad, tablet, iPhone, or smartphone for efficient case documentation, sharing information, education, and internal marketing Turn the dental office to an efficient communication hub while maintaining HIPAA compliance


http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=IMwldoIYfx35vM&tbnid=2Kja-CmmMasbXM:&ved=0CAgQjRw4Ew&url=http://mashable.com/2013/02/07/gifts-for-your-techy-valentine/&ei=iErUUs2uOIj9oASupYHYDg&psig=AFQjCNHX2XYdKPhUWHVZbe0AGLULSgm8EA&ust=1389730824967186

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=vKNGEIeLH91j5M&tbnid=tHpqBdA6jOmDrM:&ved=0CAgQjRw4Yw&url=http://www.smilegermantowntn.com/our-practice/&ei=-0rUUs_lGYbfoASmyILQDw&psig=AFQjCNE7zg2bFZJxgyUDR7GHfDPuFeDrqg&ust=1389730939479294






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Hand Strap 1

Composite Cable 1

AA Batteries 4

Item Qty.

TeleMacro Lens 1

Grey Card 1

SD Card （ 4GB ） 1

Lens Cap 1

Com

pone

nts &

Tech

nica

l Spe

cific

ation

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EyeSpecial C-II: the Target Audience

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Designed for Dentistry• 8 pre-set dental shooting modes

• Large panoramic LCD touch screen with one-touch operations

• Built-in anti-shake features, grid lines, spot-focus function, convenient zoom/lens setting—within the reach of the thumb for consistent, distortion-free, repeatable images

• Exceptional focus/depth-of-field range

• Ultralight, weighs ca. 1lb can be navigated with one hand, with or without gloves

• Intuitive & smart no extensive knowledge needed to handle the Shofu’s camera

• Simple, user-friendly & easy to delegate staff members can navigate the camera comfortably and produce consistent images, each time

• Water, chemical & scratch resistant essential for efficient infection control

• HIPAA compliant

Special Benefits• Isolate Shade Mode

• Draw/Edit function

• Wi-Fi compatible – instantly uploads images to a PC, iPad, tablet, iPhone, or smartphone for efficient case documentation, communication, education and internal marketing

Terrific general use camera for everyday dentistry –> case documentation, lab collaboration, and patient communication and education.

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SUMMARY: Consistent & PredictableDental Photography with EyeSpecial C-II

• Reliable tool for consistent and reproducible clinical photography

• Simple, user-friendly & easy to delegate

• Staff members can reproduce excellent images with predictably, each time

Invisalign photo series with EyeSpecial C-II. Images courtesy of Shannon Brinker, CDA, CDD

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Thank you!

eyespecial c-ii_the dental advisor_april 27, 2016

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