Intuition Still Matters

Using Tableau to Think with your Data

Ben Jones@DataRemixedJuly 13th, 2014

"We used to use intuition; now we use analytics."- IBM ad*

*and virtually everyone else in BI, at some point or another

“The only real valuable thing is intuition”

- Albert Einstein

Intuition – n The ability to understand something immediately, without the need for conscious reasoning

From Latin intuērī – to look at, to gaze upon 

[Chipman, 1996] http://www.cs.umd.edu/class/spring2002/cmsc838f/preattentive.ppt#267

“Intuition will tell the thinking mind where to look next” - Jonas Salk

“Something has to tell you when the law of diminishing returns is kicking in. And that something is intuition.”- Garry Kasparov

Thinking with your data